MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail Nov 05, 2019

Show notes

Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we discuss why web conversions only tell half of the attribution story. Show Notes

Connect With:

Jules Tompkins: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail Nov 04, 2019

Show notes

Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss how marketers think about solving their attribution problems. Show Notes

Connect With:

Jules Tompkins: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monthly Update: Modifying the Plan to Focus on Organic Growth Nov 01, 2019

Show notes

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 19 months into publishing content for the MarTech podcast and we're going to recap some of our goals for this year. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Is the Data/Privacy Reckoning Coming? -- Neil Sweeney // Killi Oct 31, 2019

Show notes

Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 2 of our conversation, we're going to talk about some of the best practices for blending multiple sources of data offline and online in an ethical fashion. Show Notes

Connect With:

Neil Sweeney: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should You Directly Pay Consumers for Their Data? -- Neil Sweeney // Killi Oct 30, 2019

Show notes

Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 1 of our conversation, Neil is going to talk to us about why companies are paying for their consumers data. Show Notes

Connect With:

Neil Sweeney: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Influencer Marketing Launch & Campaign Evaluation Tactics -- Yuval Ben-Itzhak // Socialbakers Oct 29, 2019

Show notes

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 2 of our conversation, we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns. Show Notes

Connect With:

Yuval Ben-Itzhak: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Use Technology to Build an Influencer List -- Yuval Ben-Itzhak // Socialbakers Oct 28, 2019

Show notes

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 1 of our conversation, we're going to talk about how to use technology to build an influencer list. Show Notes

Connect With:

Yuval Ben-Itzhak: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones Oct 25, 2019

Show notes

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going. Show Notes

Sierra Tishgart: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones Oct 24, 2019

Show notes

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their product launches. Show Notes

Connect With:

Sierra Tishgart: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Producing Video Ads That Convert -- Bob Regnerus // Feedstories Oct 23, 2019

Show notes

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising. Show Notes

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