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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories Oct 22, 2019
    Show notes

    Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show Notes

    Connect With:

    • Bob Regnerus: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AMA: Podcast KPIs & Growth Strategies -- JD Prater // Quora Oct 21, 2019
    Show notes

    Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going to talk about the growth strategy for Quora's podcast. Show Notes

    Connect With:

    • JD Prater: LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield Oct 18, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we are going to talk about the future of voice search. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield Oct 17, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we talk about how you can build an effective voice search strategy. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voice Search Week: Voice's Impact on SEO & Content Marketing // Courtney Cox Wakefield Oct 16, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we talk about how voice search is impacting SEO and the content marketing industry. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voice Search Week: Amazon, Apple, or Google... Who Wins? // Courtney Cox Wakefield Oct 15, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. Today we're going to focus on how the major players in the voice search industry are different and who's going to win. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield Oct 14, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. We start the week with a conversation about the current landscape of the voice search industry. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates Oct 11, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 5 of our conversation, we're going to talk about the future of advertising and OTT. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: Integrating Product & Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates Oct 10, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 4 of our conversation, we're going to talk about how to integrate product placements into TV content. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates Oct 09, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 3 of our conversation, we're going to talk about the tricks for creating a direct response campaign. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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