MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus Sep 24, 2019

Show notes

We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it. Show Notes

Connect With:

Craig Klein: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus Sep 23, 2019

Show notes

In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive. Show Notes

Connect With:

Craig Klein: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX Sep 20, 2019

Show notes

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversation, we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk. Show Notes

Connect With:

Lauren Hutton: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // Link edIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX Sep 19, 2019

Show notes

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for. Show Notes

Connect With:

Lauren Hutton: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // Link edIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voice-Activated Direct Response Campaigns -- Mike Gunderson // RespondFast Sep 18, 2019

Show notes

In today's Product Spotlight episode, we're going to talk about an incredible new technology that will help you improve both the conversions and attribution accuracy of your direct response marketing campaigns through voice. Joining us is Mike Gunderson, Founder of Respond Fast, which is a voice-activated call-to-action platform that makes it easier than ever for your audience to use their Alexa or Google home smart speakers to engage with your offline marketing efforts. Show Notes

Connect With:

Mike Gunderson: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners Sep 17, 2019

Show notes

Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies. Show Notes

Connect With:

Jeff White: Linkedin // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners Sep 16, 2019

Show notes

Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about some of the specific challenges and target segments he sees in the manufacturing industry. Show Notes

Connect With:

Jeff White: Website //LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer Engagement Week: The Future of Customer Data & Omni-Channel Communication -- Tink Taylor // Dot Digital Sep 13, 2019

Show notes

Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end the week by discussing the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers. Show Notes

Connect With:

Tink Taylor: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital Sep 12, 2019

Show notes

Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas. Show Notes

Connect With:

Tink Taylor: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact -- Tink Taylor // Dot Digital Sep 11, 2019

Show notes

Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about the importance and prioritization of the small screen. Show Notes

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