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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Career Pathing From a Bootstrapped B2B Saas Company Founder -- Glenn Gaudet -- GaggleAMP Aug 21, 2019
    Show notes

    Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Glenn Gaudet, who is the CEO of GaggleAMP, which is a platform that empowers companies to tap into their employees, partners, and resellers to digitally share content and social engagement activities. Show Notes

    Connect With:

    • Glenn Gaudet: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor Aug 20, 2019
    Show notes

    Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show Notes

    Connect With:

    • Kate Talbot: Forbes Profile // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor Aug 19, 2019
    Show notes

    Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show Notes

    Connect With:

    • Kate Talbot: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO Week: Engaging Customers to Build Better Digital Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO Aug 16, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO Week: Engagement & Optimizing Beyond the Website -- Paresh Mandhyan & Ashwin Gupta // VWO Aug 15, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to talk about how to optimize your CRO and experience testing. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO Week: Reshaping Your Web Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO Aug 14, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're gonna talk about shaping the experiences of the users who come to your web properties. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO Week: User Behavior Observation Best Practices -- Paresh Mandhyan & Ashwin Gupta // VWO Aug 13, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're going to talk about how you can best observe your user's behavior on your website. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO Week: How to build a CRO Roadmap -- Paresh Mandhyan and Ashwin Gupta // VWO Aug 12, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we discuss the strategy behind optimizing the experience on your web properties. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Leave a Lasting and Impactful Impression -- Daniel Rodriguez // Alyce Aug 09, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we're going to wrap up customer appreciation week by talking about how to leave a lasting and impactful relationship. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Authenticity Improves Your Conversion Rates -- Daniel Rodriguez // Alyce Aug 08, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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