MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Crisis Marketing: WFH Tips and a Guide to Starting a Consulting Business Apr 03, 2020

Show notes

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent businesses. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crisis Marketing: Pivoting Your Marketing Strategies in the Wake of a Crisis Apr 02, 2020

Show notes

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crisis Marketing: Rebuilding Operational Marketing Habits in the Wake of the Corona Virus Apr 01, 2020

Show notes

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crisis Marketing: The MarTech Pod Triage Playbook for Marketing in a Time of Crisis Mar 31, 2020

Show notes

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coronavirus. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crisis Marketing: When We Realized COVID-19 Would Effect the Martech Podcast Mar 30, 2020

Show notes

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 1 of our conversation, we are going to discuss how we evaluated the issues that are happening around us and what the impact would be in our business. Show Notes

Connect With:

The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Worldwide Go-To-Market Strategy -- Francis Bea // 11 International Mar 29, 2020

Show notes

Today we're rebroadcasting our conversation with Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. In part 2 of our conversation, Francis is going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience. Show Notes

Connect With:

Francis Bea: Website // Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Is Marketing in China Different Than the US -- Francis Bea // 11 International Mar 28, 2020

Show notes

Today we're rebroadcasting our conversation with Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. In part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Show Notes

Connect With:

Francis Bea: Website // Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trade-offs of Hiring Local vs. Remote -- Robert Glazer // Acceleration Partners Mar 27, 2020

Show notes

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 3 of our conversation, we're going to talk about the difference between hiring for local and remote employees. Show Notes

Connect With:

Robert Glazer: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recruiting and Hiring Great Marketing Talent -- Robert Glazer // Acceleration Partners Mar 26, 2020

Show notes

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 2 of our conversation, we're going to talk about recruiting and hiring. Show Notes

Connect With:

Robert Glazer: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Build a Culture for a Productive Marketing Team -- Robert Glazer // Acceleration Partners Mar 25, 2020

Show notes

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 1 of our conversation, we are going to discuss how to build a culture for a productive marketing team. Show Notes

Connect With:

Robert Glazer: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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