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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Building a Mission Driven Retail Brand -- Adam Sidney // Myles Apparel Apr 13, 2020
    Show notes

    Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joining us is Adam Sidney, the CEO of Myles Apparel, which is an athletic brand with a passion for inspiring more active, stylish, and healthier lives for men. In part 1 of our conversation, we are going to discuss building a mission driven retail brand. Show Notes

    Connect With:

    • Adam Sidney: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform Apr 12, 2020
    Show notes

    Today we rebroadcast our conversation with Scott Brinker, the VP of Platform Ecosystems at Hubspot. Scott is also the Founding Program Chair of the MarTech Conference and the Editor of the Chief MarTec blog. Show Notes

    Connect With:

    • Scott Brinker: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Marketing Operations -- Jeff Shearer Apr 11, 2020
    Show notes

    Today we rebroadcast our conversation with Jeff Shearer, an independent Marketing Consultant based in Seattle, Washington. Prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia. Show Notes

    Connect With:

    • Jeff Shearer: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future of Programmatic Advertising? Display, Social, OTT, and Beyond -- Brian Kroll // Adtaxi Apr 10, 2020
    Show notes

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 5 of our conversation, we are going to talk about the future of the programmatic advertising industry. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating the Cross-Channel Impact of Programmatic Ad Campaigns -- Brian Kroll // Adtaxi Apr 09, 2020
    Show notes

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 4 of our conversation, we discuss how to evaluate the cross channel impact of programmatic advertising campaigns. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating Programmatic vs. Paid Social Campaigns -- Brian Kroll // Adtaxi Apr 08, 2020
    Show notes

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 3 of our conversation, we are going to talk about evaluating your programmatic versus social campaigns. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using RTB to Optimize Programmatic Ad Campaign -- Brian Kroll // Adtaxi Apr 07, 2020
    Show notes

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 2 of our conversation, we discuss using real-time bidding to optimize programmatic ad campaigns. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding the Programmatic Advertising Landscape -- Brian Kroll // Adtaxi Apr 06, 2020
    Show notes

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 1 of our conversation, we discuss understanding the programmatic advertising landscape. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Making the Most of a Podcast Guesting Appearance -- Jeremy Ryan Slate // Command Your Brand Apr 05, 2020
    Show notes

    Today we rebroadcast our conversation with Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to discuss his agency's strategy for getting their customers onto top-tier podcasts and how they can make the most of that experience. Show Notes

    Connect With:

    • Jeremy Ryan Slate : Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Get on Top-Tier Podcasts -- Jeremy Ryan Slate // Command Your Brand Apr 04, 2020
    Show notes

    Today we rebroadcast our conversation with Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts. Show Notes

    Connect With:

    • Jeremy Ryan Slate : Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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