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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School May 15, 2022
    Show notes

    Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 2 of our conversation, we discuss how to scale organically with virtual assistants. Show Notes

    Connect With:

    • Nathan Hirsch: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding The Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School May 14, 2022
    Show notes

    Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 1 of our conversation, we discuss finding the right virtual assistant talent for your business. Show Notes

    Connect With:

    • Nathan Hirsch: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Led Growth -- Mike Rizzo // MarketingOps.com May 13, 2022
    Show notes

    Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show Notes

    Connect With:

    • Mike Rizzo: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building The Marketing Operations Community -- Mike Rizzo // MarketingOps.com May 12, 2022
    Show notes

    Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams, and active marketing ops communities online. Today, Mike talks about building the marketing operations community. Show Notes

    Connect With:

    • Mike Rizzo: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why B2B SaaS Companies Create Podcasts -- Doug Bell // LeanData May 11, 2022
    Show notes

    Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Wherever Doug Bell can take an activity that allows for the creation of short-term and long-term growth, he’ll do it. The Revenue Generator podcast is LeanData’s solution for brand awareness and demand generation. Today, Doug talks about why he decided to start a daily podcast. Show Notes

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Rev Ops A Thing For Marketers? -- Doug Bell // LeanData May 10, 2022
    Show notes

    Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for marketers. Show Notes

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Emergence Of The CRO -- Doug Bell // LeanData May 09, 2022
    Show notes

    Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers. Show Notes

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Driving Engagement Thru Personalization -- Josh Wetzel // OneSignal May 08, 2022
    Show notes

    Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show Notes

    Connect With:

    • Josh Wetzel: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Timely & Relevant Messages -- Josh Wetzel // OneSignal May 07, 2022
    Show notes

    Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 1 of our conversation, we discuss how to create timely and relevant messages. Show Notes

    Connect With:

    • Josh Wetzel: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Automation Can Help Solve Technical Debt -- Lindsay Rothlisberger // Zapier May 06, 2022
    Show notes

    Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. In marketing ops, it can be frustrating to be unable to address all technical debt immediately. However, it's critical that we prioritize business impact over perfection when it comes to marketing automation. Today, Lindsay talks about how automation can help you solve for technical debt. Show Notes

    Connect With:

    • Lindsay Rothlisberger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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