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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics May 25, 2022
    Show notes

    Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show Notes

    Connect With:

    • Mark Stouse: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics May 24, 2022
    Show notes

    Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show Notes

    Connect With:

    • Mark Stouse: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics May 23, 2022
    Show notes

    Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show Notes

    Connect With:

    • Mark Stouse: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    You Bought a Martech Company... So, Now What? -- Steve Pockross // Verblio May 22, 2022
    Show notes

    Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 2 we discuss the steps after buying a MarTech company. Show Notes

    Connect With:

    • Steve Pockross: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Freelancers to Ride the Content Creation Wave -- Steve Pockross // Verblio May 21, 2022
    Show notes

    Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 1 of our conversation, we discuss leveraging freelancers to ride the content creation wave. Show Notes

    Connect With:

    • Steve Pockross: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Freelancers to Scale a Bootstrapped Business -- Tom Hunt // Fame May 20, 2022
    Show notes

    Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. As a startup with limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool. Today, Tom discusses leveraging freelancers to scale a bootstrapped business. Show Notes

    Connect With:

    • Tom Hunt: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growing a Podcast Monetization Company -- Tom Hunt // Fame May 19, 2022
    Show notes

    Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business’ reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted audience, you get access to the insights required for future business growth. Today, Tom discusses growing a podcast monetization company. Show Notes

    Connect With:

    • Tom Hunt: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted May 18, 2022
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Handwriting AI -- Rick Elmore // Simply Noted May 17, 2022
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating Personalization -- Rick Elmore // Simply Noted May 16, 2022
    Show notes

    Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization. Show Notes

    Connect With:

    • Rick Elmore: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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