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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Technical Debt Is Hindering Your Marketing Team -- Lindsay Rothlisberger // Zapier May 05, 2022
    Show notes

    Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. As your marketing tactics and strategies grow and develop, the need will arise to migrate data to a new platform. After migration, you may notice a drop in your marketing metrics which could signal that technical debt has taken place. Today, Lindsay talks about the reasons technical debt is hindering your marketing team. Show Notes

    Connect With:

    • Lindsay Rothlisberger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Engagement In Virtual Events -- Daniel Moss // We and Goliath May 04, 2022
    Show notes

    Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to reach your audience, engagement is most critical. Ultimately, we want these experiences to facilitate the sale of our products and our sponsors, while ensuring effective networking and participation. Today, Daniel talks about driving engagement when running your virtual events. Show Notes

    Connect With:

    • Daniel Moss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Virtual Event Promotion -- Daniel Moss // We and Goliath May 03, 2022
    Show notes

    Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked component is effectively demonstrating your value proposition to your ideal customer profile. Serious thought must be given to what your event offers in terms of content, speakers, etc, and how these elements will positively impact their lives and careers. Today, Daniel talks about virtual event promotion. Show Notes

    Connect With:

    • Daniel Moss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Next-Level Virtual Event Production -- Daniel Moss // We and Goliath May 02, 2022
    Show notes

    Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network changed drastically as a result of the pandemic. Virtual events and webinars emerged as the best alternative to face-to-face meetings, and continue to thrive. Today, Daniel talks about next level virtual event production. Show Notes

    Connect With:

    • Daniel Moss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Immediate Need For Privacy-Compliant Solutions -- Harry Maugans // Blast PR May 01, 2022
    Show notes

    Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 2 of our conversation, we discuss immediate need for privacy-compliant solutions. Show Notes

    Connect With:

    • Harry Maugans: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Ad Tech Can Adapt To A Cookieless World -- Harry Maugans // Blast PR Apr 30, 2022
    Show notes

    Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 1 of our conversation, we discuss how ad tech can adapt to a cookieless world. Show Notes

    Connect With:

    • Harry Maugans: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Innovative Technologies In The Marketing Space -- Adriana Gil Miner // Iterable Apr 29, 2022
    Show notes

    Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Marketing technology is supposed to enable us to understand what makes our customers happy. Iterable and others are leading the charge with platforms that align teams around customer journeys and facilitate data activation. Today, Adriana talks about innovative technologies in the marketing space. Show Notes

    Connect With:

    • Adriana Gil Miner: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Infusing Storytelling Into Marketing -- Adriana Gil Miner // Iterable Apr 28, 2022
    Show notes

    Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organically valuable campaigns. Today, Adriana talks about infusing storytelling into your marketing. Show Notes

    Connect With:

    • Adriana Gil Miner: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io Apr 27, 2022
    Show notes

    Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together. Show Notes

    Connect With:

    • Erica Salm Rench: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI-Led Content Creation -- Erica Salm Rench // rasa.io Apr 26, 2022
    Show notes

    Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation. Show Notes

    Connect With:

    • Erica Salm Rench: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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