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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Privacy Week: Data Capture & Storage // Kasey Chappelle -- GoCardless Sep 05, 2018
    Show notes

    Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey Chappelle, who is the Data Protection Officer for GoCardless. Yesterday, Kasey gave us a high-level overview of data privacy standards, and now we turn our attention to the rules of data capture and storage. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle -- GoCardless Sep 04, 2018
    Show notes

    This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data Protection Officer for GoCardless. In this episode, we're going to talk about some general rules for privacy, specifically international privacy law. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update] Aug 31, 2018
    Show notes

    Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind the curtain of one of the most popular and top-ranked podcasts in the MarTech space. Episode Transcript Connect with: The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr Aug 29, 2018
    Show notes

    Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and automation consultant, and today, Magnus is going to focus specifically on how to integrate artificial intelligence into your marketing automation. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Practical Applications of Marketing Automation -- Magnus Unemyr Aug 28, 2018
    Show notes

    Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, sales funnels, and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Episode Transcript Connect with: Magnus Unemyr: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Monetizing Content via Video Advertising (Brian Bennett // Egami.tv) Aug 27, 2018
    Show notes

    Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Social B2B Selling with LinkedIn // Logan Lyles -- Sweetfish Media Aug 22, 2018
    Show notes

    Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Repurposing Content to Boost B2B Awareness // Logan Lyles -- Sweetfish Media Aug 21, 2018
    Show notes

    This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast, and in this episode, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: From CPG to Tech Startups-- Jeffrey Ouyang (Zumper) Aug 16, 2018
    Show notes

    Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way. Episode Transcript Connect with: Jeffrey Ouyang: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building a Toolkit for MarTech Consulting -- Liston Witherill (Liston.io) Aug 15, 2018
    Show notes

    Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some best practices and tools that help marketing consultants improve their sales process, and we continue to discuss the benefits of becoming a professional service provider instead of entering into traditional employment agreements. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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