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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Analytics Week: Data Capture & Storage (Jenn Sturgill // Analytics Angels) Oct 16, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about the basic framework for analytics infrastructure, and today we're going to talk about the best practices for data capture and storage. Episode Transcript Connect with: Jenn Sturgill: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Analytics Week: Analytics Infrastructure (Jenn Sturgill // Analytics Angels) Oct 15, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to start Analytics Week by talking about the foundations of data capture. Episode Transcript Connect with: Jenn Sturgill: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: From Engineer to Marketing Consultant -- Michael Lukich (Booz Allen Hamilton) Oct 11, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown. Episode Transcript Connect with: Michael Lukich: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Monetization for YouTube & other Content Businesses -- Ben Grubbs // Next10 Ventures Oct 10, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In our last episode, Ben gave us his overview of the current landscape for content creators, and today we're going to discuss various ways content businesses are monetizing their efforts. Episode Transcript Connect with: Benjamin Grubbs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evolution of the Content Creators Ecosystem -- Ben Grubbs // Next10 Ventures Oct 09, 2018
    Show notes

    Sponsored By Knit. Get your free consultation today! Today we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. Episode Transcript Connect with: Benjamin Grubbs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    September Update of the MarTech Podcast // Benjamin Shapiro Oct 04, 2018
    Show notes

    Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update. Episode Transcript Connect with: The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) Oct 03, 2018
    Show notes

    In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don't associate PR with technology, Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. Today, Lindsey is going to talk about the technology and data she uses to create compelling content specifically for technology brands. Episode Transcript Connect with: Lindsay Stuart: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) Oct 02, 2018
    Show notes

    Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz. Episode Transcript Connect with: Lindsay Stuart: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Artificial Intelligence Week Part 5 -- Daniel Faggella (Emerj) Sep 28, 2018
    Show notes

    Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed the technology and trends marketers should approach with caution, and today we discuss how AI will shape the future of marketing. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Artificial Intelligence Week Part 4 -- Daniel Faggella (Emerj) Sep 27, 2018
    Show notes

    Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan revealed the low hanging fruit for marketers to start integrating AI, and today we discuss the technology and trends to approach with caution as businesses integrate AI into their marketing efforts. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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