MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Instagram Week: Paid vs Social vs Influencer // Colton Bollinger -- Jumper Media Nov 16, 2018

Show notes

Sponsored By Knit.

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that's going to resonate with your audience, and how to increase your visibility. To wrap up instagram week, today we're going to talk about how to prioritize organic paid and influencer campaigns on Instagram. Episode Show Notes

Connect with:

Colton Bollinger: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Week: Increasing Content Reach & Engagement // Colton Bollinger -- Jumper Media Nov 15, 2018

Show notes

Sponsored By Knit.

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that resonates with your audience, and today we're going to talk about how to increase the visibility of your instagram content. Episode Show Notes

Connect with:

Colton Bollinger: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Week: Creating Content that Resonates // Colton Bollinger -- Jumper Media Nov 14, 2018

Show notes

Sponsored By Knit.

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram and how to think about the various content publishing tools, and today we're going to focus our discussion on how to create instagram content that resonates with your audience. Episode Transcript

Connect with:

Colton Bollinger: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Week: Content Publishing Tools & Features // Colton Bollinger -- Jumper Media Nov 13, 2018

Show notes

Sponsored By Knit.

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. Today we're going to talk about how to use the various content publishing tools available on IG. Episode Transcript

Connect with:

Colton Bollinger: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Week: Insta Platform Landscape // Colton Bollinger -- Jumper Media Nov 12, 2018

Show notes

Sponsored By Knit.

This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton Bollinger, who is the founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. In today's episode we start by discussing the current landscape of instagram. Episode Transcript

Connect with:

Colton Bollinger: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: Hiten Shah -- Product Habits Nov 08, 2018

Show notes

Sponsored By Knit.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Episode Transcript

Connect with:

Hiten Shah: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Influencers to Boost your Reputation -- Joe Sinkwitz // / Intellifluence Nov 07, 2018

Show notes

Sponsored By Knit.

Today we continue our discussion on how to leverage influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, who is the co-founder and CEO at Intellifluence, which is a SAAS tool that helps brands discover the right influencers for their products, pitch them, and get honest reviews that turn into sales. Prior to launching Intellifluence, Joe worked at an SEO agency and a content marketplace, so he's got a wide set of experiences and we're excited to have him. Yesterday he walked us through the value of reviews and reputation management, and today he's going to describe how to use influencers to drive reviews and other valuable marketing assets. Episode Transcript

Connect with:

Joe Sinkwitz: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reviews & Reputation Management -- Joe Sinkwitz // / Intellifluence Nov 06, 2018

Show notes

Sponsored By Knit.

Today we discuss leveraging influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SAAS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. Joe has a wide set of experiences in SEO and creative digital solutions, and today he's going to walk us through his view of the importance of reviews and reputation management. Episode Transcript

Connect with:

Joe Sinkwitz: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Pod Hits 10,000 Downloads Per Month [October Update] Nov 02, 2018

Show notes

Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month. I consider this to be one of the biggest achievements of my career and I'm very grateful to the Martech Pod production staff, our guests, and of course mostly to you, our listeners. Before we move on, I thought it would be useful to spend a minute to talk about what it took from a content production and promotion standpoint to go from zero to 10,000 downloads per month. Episode Transcript

Connect with:

The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn// Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: Poker Player Turned eComm Apparel Marketer // Michael Grasewicz -- TAFT Clothing Nov 01, 2018

Show notes

Today we're going to learn about some of the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Michael Grasewicz, who recently took the VP of Marketing role at TAFT Clothing, which is a direct-to-consumer, digitally native men's footwear brand focused on delivering unique products and exceptional customer service. Prior to his role at Taft, Michael worked at a handful of consumer product companies including Nest and one of my personal favorites, Taylor Stitch. Here's our interview with Michael Grass from TAFT Clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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