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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group Oct 31, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group Oct 30, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Influencer Week: Tracking & Evaluating PR lift -- JustReachOut // Dmitry Dragilev Oct 26, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to end the week by talking about how to measure the impact of an influencer outreach campaign. Episode Transcript Connect with: Dmitry Dragilev: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Influencer Week: Content Strategies That Maximize Impact JustReachOut // Dmitry Dragilev Oct 25, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about getting the most out of your influence-related content. Episode Transcript Connect with: Dmitry Dragilev: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Influencer Week: Outreach Hacks That Work -- JustReachOut // Dmitry Dragilev Oct 24, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about building marketable assets with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Influencer Week: How to find influencers (JustReachOut // Dmitry Dragilev) Oct 23, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to focus our conversation on how to build relationships with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Influencer Week: PR 101 in a MarTech World JustReachOut // Dmitry Dragilev Oct 22, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. This week we're doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we cover the basics of PR in a martech world. Episode Transcript Connect with: Dmitry Dragilev: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Analytics Week: Data Ownership & Outsourcing (Jenn Sturgill // Analytics Angels) Oct 19, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is the final day of Analytics Week, where we take a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data processing and visualization, and today we're going to talk about data ownership and outsourcing. Episode Transcript Connect with: Jenn Sturgill: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Analytics Week: Data Processing & Visualization (Jenn Sturgill // Analytics Angels) Oct 18, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about maintaining data cleanliness, and today we're going to talk about data processing and visualization. Episode Transcript Connect with: Jenn Sturgill: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Analytics Week: Data Cleanliness (Jenn Sturgill // Analytics Angels) Oct 17, 2018
    Show notes

    Sponsored By Knit. Click to get your free consultation today. Today we're continuing our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data capture and storage, and today we're going to talk about how to maintain data cleanliness. Episode Transcript Connect with: Jenn Sturgill: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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