MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

How Marketers Can Sell Expertise with Confidence -- Liston Witherill (Liston.io) Aug 14, 2018

Show notes

This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of the primary issues facing marketing consultants. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: Will Wong // VP of Marketing at Disney Streaming Services Aug 10, 2018

Show notes

With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional marketing service consultancy. Episode Transcript Connect with: Will Wong: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn// Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions) Aug 08, 2018

Show notes

Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through storytelling. In this segment, Michael talks us through some of the learnings he's gained while being a podcast host. Episode Transcript: www.benjshap.com/martech-podcast/multimedia-content-production-and-storytelling-through-podcasting-michael-green-unfold-productions Guest Website: http://www.unfoldnow.com Guest Podcast: People Behind the Science See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions) Aug 07, 2018

Show notes

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel. Episode Transcript: www.benjshap.com/martech-podcast/multimedia-content-production-and-storytelling-through-podcasting-michael-green-unfold-productions Guest Website: http://www.unfoldnow.com Guest Podcast: People Behind the Science See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Differences Between AMZN, GOOG, & FB in Product Search -- Nii Ahene (CPC Strategy) Aug 02, 2018

Show notes

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/product-search-vs-product-comparison-cpc-strategy-nii-ahene Interview Guest Website: https://cpcstrategy.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy) Aug 01, 2018

Show notes

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to talk about his career experience and what led him to start his own agency, and also give us an overview of the trends in the product search industry. Transcript: https://benjshap.com/martech-podcast/product-search-vs-product-comparison-cpc-strategy-nii-ahene Interview Guest Website: https://cpcstrategy.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reaching 10K Downloads (July 2018 Update) Jul 30, 2018

Show notes

Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond. Transcript: https://benjshap.com/martech-podcast/10000-total-downloads-july-2018-update See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks) Jul 25, 2018

Show notes

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization for his omnichannel e-commerce strategy, and today he's going to detail the MarTech stack he uses to drive customer acquisition and retention. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks) Jul 24, 2018

Show notes

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. In this episode, Ben is going to talk us through how he plans and prioritizes his Omni-Channel approach to e-commerce. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CRO Case Study: Going From Site Visitor to Customer -- Justin Christianson // Conversion Fanatics Jul 18, 2018

Show notes

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. Today we're going to ask Justin to work through a real world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.