MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

How to Podcast Week: Outsourcing Production -- Carey Green // Podcast Fast Track Jul 13, 2018

Show notes

Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, it's a great topic to think about how much you want to take on when producing your podcast and how much you want to hand to somebody else. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Podcast Week: Monetization -- Carey Green // Podcast Fast Track Jul 12, 2018

Show notes

Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a podcast, and what it takes to achieve scale. Today, Carey is going to talk us through his thoughts on podcast monetization. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Podcast Week: Growth & Timelines -- Carey Green // Podcast Fast Track Jul 11, 2018

Show notes

In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast industry and what it takes to start building a podcast, and today Carey walks us through growth strategies and the timelines for producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Podcast Week: Content Creation -- Carey Green // Podcast Fast Track Jul 10, 2018

Show notes

Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today's episode, we're going to focus our conversation on what it takes to start producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Podcast Week: The Industry -- Carey Green // Podcast Fast Track Jul 09, 2018

Show notes

This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he'll enlighten us with an overview of the current podcasting landscape. Carey is the founder of Podcast Fast Track, a podcast production agency that helps podcasters have all levels automate their podcasting efforts. Today he's giving us the first of five keys of building a successful podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Going From 0 to 5,000 Downloads In 3 Months (June Update) Jul 03, 2018

Show notes

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking to the goals that we've set. We'll also talk about some of the data we've gathered through marketing this show, and how we combine that with learnings from our guests to continue expanding our audience. Transcript: https://benjshap.com/martech-podcast/going-from-0-to-5000-downloads-in-3-months-june-update See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Content (& SEO) As a Growth Vehicle (Jordan Koene -- Searchmetrics) Jun 27, 2018

Show notes

Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating an Effective Organic Growth Strategy (Jordan Koene -- Searchmetrics) Jun 26, 2018

Show notes

In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is the General Manager of the US Market at Searchmetrics, and in this episode he is going to walk us through his background, his role at Searchmetrics, and his keys to creating an effective organic growth strategy. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2) Jun 21, 2018

Show notes

Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed over time, and the types of companies that are finding success on Amazon. In this episode, Adam is going to discuss best practices and strategies he uses to help his clients maximize their ROI in the Amazon Marketplace. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Amazon Took Over the eCommerce World -- Adam Weiler // Sunken Stone (Part 1) Jun 20, 2018

Show notes

Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.