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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    +36K Downloads + My Sponsorship Strategy -- Month 14 (May 2019) Update -- Benjamin Shapiro // benjshap LLC Jun 03, 2019
    Show notes

    Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing content for the MarTech Podcast and this month we hit over 36K downloads, which means we're on track to exceed our downloads goal for 2019. Learn about how we're standardizing our sponsorship strategy and evaluating an opportunity to build a podcast network that's larger than just The MarTech Podcast in today's this month's update. Show Notes

    Connect With:

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing -- Barry Nolan // Swrve May 31, 2019
    Show notes

    Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobile marketing. Show Notes

    Connect With:

    • Barry Nolan: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing -- Barry Nolan // Swrve May 30, 2019
    Show notes

    Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing. Show Notes

    Connect With:

    • Barry Nolan: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile Marketing Week: Using Mobile Geofencing & Location Data -- Barry Nolan // Swrve May 29, 2019
    Show notes

    Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and location data to make your customer engagement most timely and relevant. Show Notes

    Connect With:

    • Barry Nolan: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications -- Barry Nolan // Swrve May 28, 2019
    Show notes

    Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications. Show Notes

    Connect With:

    • Barry Nolan: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile Marketing Week: Moving to a Mobile-First Mindset -- Barry Nolan // Swrve May 27, 2019
    Show notes

    Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today, we start the week by talking about moving to a mobile-first mindset. Show Notes

    Connect With:

    • Barry Nolan: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method May 24, 2019
    Show notes

    Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals, research studies, and periodicals including Stanford Magazine. Show Notes

    Connect With:

    • Rachel Lanzerotti: Website //LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot May 23, 2019
    Show notes

    In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show Notes

    Connect With:

    • Kieran Flanagan: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot May 22, 2019
    Show notes

    In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show Notes

    Connect With:

    • Kieran Flanagan: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brand Evaluation & Optimization -- Mitch Duckler // FullSurge May 21, 2019
    Show notes

    In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show Notes

    Connect With:

    • Mitch Duckler: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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