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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6 Jul 01, 2019
    Show notes

    Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show Notes

    Connect With:

    • Mike Orr: Grapevine6 // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora Jun 28, 2019
    Show notes

    Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show Notes

    Connect With:

    • JD Prater: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora Jun 27, 2019
    Show notes

    Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show Notes

    Connect With:

    • JD Prater: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights Jun 26, 2019
    Show notes

    In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights. Show Notes

    Connect With:

    • Sean Creeley - Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech Jun 25, 2019
    Show notes

    Today we continue discussing the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. Yesterday, Steve told us why his company is focused on helping bootstrapped companies thrive and survive, and in Part 2 of our conversation, Steve is going to tell us his views and the opportunities for consolidation in the MarTech space. Show Notes

    Connect With:

    • Steve Reardon - Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech Jun 24, 2019
    Show notes

    Today we discuss the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Show Notes

    Connect With:

    • Steve Reardon - Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What impact Will the 2020 Election Have on Social Media & Marketing -- Anthony Coppedge // Agile Marketing Consultant Jun 21, 2019
    Show notes

    In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you don't want to miss. Show Notes

    Connect With:

    • Anthony Coppedge: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle Jun 20, 2019
    Show notes

    Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. Today, Greg tells us about the best revenue optimization tips for Enterprise B2B SaaS companies. Show Notes

    Connect With:

    • Greg Poirier: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle Jun 19, 2019
    Show notes

    Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In Part 1 of our conversation, Greg tells us about some of the marketing trends he sees in the enterprise of B2B marketing space. Show Notes

    Connect With:

    • Greg Poirier: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda Jun 18, 2019
    Show notes

    Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. He's currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. Yesterday we talked about branding Hill City, and today Eric walks us through his go-to-market strategies for launching Hill City. Show Notes

    Connect With:

    • Eric Toda: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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