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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Branding Hill City: Gap Inc's Men's Apparel Startup -- Eric Toda Jun 17, 2019
    Show notes

    Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company. Show Notes

    Connect With:

    • Eric Toda: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Handling Transitions at Growth Stage Companies -- Adam Sinnett // Amperity Jun 14, 2019
    Show notes

    Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Adam has lived through the acquisition of a few growth stage companies, and we're excited to discuss his experiences during times of growth and company transition. Show Notes

    Connect With:

    • Adam Sinnett: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro Jun 13, 2019
    Show notes

    Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told us about the current landscape of eye tracking as it applies to marketing, and today we look to the future applications of this innovative technology. Show Notes

    Connect With:

    • Mike Bartels: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro Jun 12, 2019
    Show notes

    Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. To begin our two-day conversation, Mike is going to tell us about the current landscape of eye tracking technology as it applies to marketing. Show Notes

    Connect With:

    • Mike Bartels: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg Jun 11, 2019
    Show notes

    In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. Yesterday, Katie discussed why and how B2B brands are collecting and using customer data, and today she walks us through her company's market expansion acquisition of ZoomInfo. Show Notes

    Connect With:

    • Katie Bullard: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Companies Invest in Pre-Sale Data Collection & Enrichment -- Katie Bullard // DiscoverOrg Jun 10, 2019
    Show notes

    Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. To start our two-part conversation, Katie walks us through why and how B2B brands are collecting and using customer data. Show Notes

    Connect With:

    • Katie Bullard: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch Jun 07, 2019
    Show notes

    Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Yesterday, we discussed the trends that James sees in hiring specialized freelance and consulting work forces, and now we shed light on the best way to incorporate contract labor into your analytics stack. Show Notes

    Connect With:

    • James Sandoval: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch Jun 06, 2019
    Show notes

    In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Today, we start our two-part conversation discussing the trends that James sees in hiring specialized freelance and consulting work forces. Show Notes

    Connect With:

    • James Sandoval: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions Jun 05, 2019
    Show notes

    Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, a software solution for agency management. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, a book recently published in its second edition. Yesterday, we talked about how to choose the right marketing agency, and today we look at how to manage and evaluate your agency. Show Notes

    Connect With:

    • Bruno Gralpois: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions Jun 04, 2019
    Show notes

    Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which is a book that has recently been published in its second edition. Our two-day conversation with Bruno starts with a great review of his advice for finding the right agency. Show Notes

    Connect With:

    • Bruno Gralpois: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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