MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Women in MarTech Week: Finding an Authentic Exec Leadership Style - Paige O'Neill / Sitecore May 08, 2019

Show notes

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Paige O'Neill, CMO at Sitecore, which is a global leader in experience management software that combines content management, commerce and customer insights. Show Notes

Connect With:

Paige O'Neill: Website //Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Women in MarTech Week: Being Your Biggest Advocate - Tara Ryan // Swrve May 07, 2019

Show notes

Joining us today is Tara Ryan - the CMO of Swerve, which is a platform that enables brands to connect with their customers with relevant messages in real time with live data at scale.

Connect With:

Tara Ryan - Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Women in MarTech Week: From Production Assistant to CEO - Katie Robbert // Trust Insights May 06, 2019

Show notes

Our first guest this week is Katie Robert, Co-founder and CEO at Trust Insights, which is an AI and machine-learning science consulting firm that serves the marketing community. Show Notes

Connect With:

Katie Robbert: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners May 03, 2019

Show notes

In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency, as well as a Co-Founder at BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show Notes

Connect With:

Robert Glazer: Website //Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners May 02, 2019

Show notes

In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. He’s also a Co-Founder of BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show Notes

Connect With:

Robert Glazer: Website //Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

April Update: Newsletter Launch and Increased Social Engagement May 01, 2019

Show notes

In our monthly update we discuss how we make our sausage here at the MarTech Podcast and review our goals, progress, and work in various marketing channels. In April we launched a newsletter and started spending more time in social media. Show Notes

Connect With:

The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Local Event Marketing Tech Stack -- Derek Andersen // Bevy Apr 30, 2019

Show notes

Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands build their community in real life. Derek is also a Co-Founder of Startup Grind, which brings the world's greatest founders and investors to tell their stories on stage. Show Notes

Connect With:

Derek Andersen: Bevy // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Local Communities From the Ground Up -- Derek Andersen // Bevy Apr 29, 2019

Show notes

Connect With:

Derek Andersen: Bevy // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media Apr 26, 2019

Show notes

We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. Prior to founding B Squared, Brooke taught consumer-centric marketing as an Adjunct Lecturer at Baruch College. Show Notes.

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