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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics Apr 24, 2019
    Show notes

    Joining us for our first AMA episode is Edward Ford, Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Analytics, Adwords, Youtube and Facebook into one place. Prior to his current role, Edward worked as a Marketing Strategist at Advance B2B. Show Notes

    Connect With:

    • Edward Ford: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple Apr 23, 2019
    Show notes

    Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show Notes

    Connect With:

    • Kristen Sosulski: Official Website //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple Apr 22, 2019
    Show notes

    Joining us today is Kristen Sosulski, who's a leading expert on data visualization. Kristen is an Associate Professor at NYU Stern and regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show Notes

    Connect With:

    • Kristen Sosulski: Official Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots Apr 19, 2019
    Show notes

    Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss using niche social platforms like Twitter, Pinterest, Quora and Reddit. Show Notes

    Connect With:

    • SoSo Sazesh: Growth Pilots //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4 Apr 18, 2019
    Show notes

    Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how to reach the kids using millennial focused social advertising channels like Snapchat. Show Notes

    Connect With:

    • SoSo Sazesh: Growth Pilots //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3 Apr 17, 2019
    Show notes

    Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today, we discuss using paid social to drive B2B growth and specifically focusing on how to use LinkedIn. Show notes

    Connect With:

    • SoSo Sazesh: Growth Pilots // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paid Social Week: How Dominant Are Facebook & Instagram for PPC? -- SoSo Sazesh // Growth Pilots Apr 16, 2019
    Show notes

    Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how dominant Facebook and Instagram are as players in the paid social space. Show Notes

    Connect With:

    • SoSo Sazesh: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns -- SoSo Sazesh // Growth Pilots Apr 15, 2019
    Show notes

    Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss the current landscape and relevant players in the paid social space. Show Notes

    Connect With:

    • SoSo Sazesh: Growth Pilots // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Event Based Location Targeting & Analytics -- Jeff White // Gravy Analytics Apr 12, 2019
    Show notes

    Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show Notes

    Connect With:

    • Jeff White: Website //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics Apr 11, 2019
    Show notes

    Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show Notes

    Connect With:

    • Jeff White: Website //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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