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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve Jan 07, 2020
    Show notes

    This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation. Show Notes

    Connect With:

    • Oisin Hurley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2020 Predictions: Customer Experience Will Overtake Price as the Key Differentiator - Oisin Hurley // Swrve Jan 06, 2020
    Show notes

    This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator. Show Notes

    Connect With:

    • Oisin Hurley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing to Millennials: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting Jan 05, 2020
    Show notes

    Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. in today's episode, we're going to discuss how influencers are leveraging their audience to launch direct to consumer brands. Show Notes

    Connect With:

    • Kate Talbot: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting Jan 04, 2020
    Show notes

    Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In today's episode, Kate is going to give us an overview of how she became an expert in Millennial marketing and talk about some of the key takeaways from her book. Show Notes

    Connect With:

    • Kate Talbot: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Hiten Shah -- Product Habits Jan 03, 2020
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Show Notes

    Connect with:

    • Hiten Shah: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn// Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce Jan 02, 2020
    Show notes

    Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, we are going to talk about why the new iPhones should do just fine. Show Notes

    Connect With:

    • Allen Adamson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce Jan 01, 2020
    Show notes

    Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, Allen is going to talk us through why strong brand awareness won't help Uber and WeWork. Show Notes

    Connect With:

    • Allen Adamson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AMA: Refining a Brand to Maximize Content Reach -- Hailey Miller // How We'll Live Podcast Dec 31, 2019
    Show notes

    Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How We'll Live' podcast. In today's episode, we are going to talk about growth strategies for her podcast. Show Notes

    Connect With:

    • Hailey Miller: LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Launching & Scaling a MarTech Unicorn -- David Steinberg // Zeta Global Dec 30, 2019
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is David Steinberg, the CEO of Zeta Global, which is a data powered marketing technology company that combines the scale of proprietary data with the science of artificial intelligence. Show Notes

    Connect With:

    • David Steinberg: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct Dec 29, 2019
    Show notes

    Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In today's episode, Mike is going to walk us through some of the best practices in the direct mail industry and he will explain how his company evaluates their campaigns. Show Notes

    Connect With:

    • Mike Gunderson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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