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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Using Direct Mail to Reach Consumers at Home & Work (Part 1) - Mike Gunderson // Gunderson Direct Dec 28, 2019
    Show notes

    Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Show Notes

    Connect With:

    • Mike Gunderson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Week: Keeping Your Community on Your Side - Rachel Makool // GoDaddy Dec 27, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss how to keep your community on your side. Show Notes

    Connect With:

    • Rachel MaKool: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Week: Driving Community Engagement - Rachel Makool // GoDaddy Dec 26, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss how to drive community engagement. Show Notes

    Connect With:

    • Rachel MaKool: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Week: Building Community From the Ground up - Rachel Makool // GoDaddy Dec 25, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we're going to discuss how to build your community from the ground up. Show Notes

    Connect With:

    • Rachel MaKool: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Week: Infrastructure for Building Scalable Communities - Rachel Makool // GoDaddy Dec 24, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss the infrastructure that brands need to build to support a scalable community. Show Notes

    Connect With:

    • Rachel MaKool: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Week: Value of Community for Marketers - Rachel Makool // GoDaddy Dec 23, 2019
    Show notes

    This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, Rachel is going to tell us about the value of community and why it's relevant for companies large and small. Show Notes

    Connect With:

    • Rachel MaKool: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Differences Between Growth & Traditional Marketing (Part 2) - Graham Hunter // Groundwork Growth Dec 22, 2019
    Show notes

    Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Show Notes

    Connect With:

    • Graham Hunter: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Differences Between Growth & Traditional Marketing (Part 1) - Graham Hunter // Groundwork Growth Dec 21, 2019
    Show notes

    Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Show Notes

    Connect With:

    • Graham Hunter: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    From Bar Owner to Key-Note Speaking Influencer -- Shane Barker // Shane Barker Consulting Dec 20, 2019
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Barker, Founder of the Shane Barker Consulting firm, which is a digital marketing strategy consulting firm that specializes in developing and executing digital marketing, influencer, SEO, and social media campaigns. Show Notes

    Connect With:

    • Shane Barker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Secrets of YouTube Video Production -- Nate Woodbury // Be The Hero Studios Dec 19, 2019
    Show notes

    Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agency helping clients to grow their YouTube following and turn their channels into lead generation machines that generate up to seven figures. In part 2 of our conversation, we discuss how to leverage your YouTube channel as an influencer lead generation machine. Show Notes

    Connect With:

    • Nate Woodbury: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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