MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Leverage YouTube as an Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios Dec 18, 2019

Show notes

Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agency helping clients to grow their YouTube following and turn their channels into lead generation machines that generate up to seven figures. In part 1 of our conversation, Nate is going to talk us through not only the value of YouTube as a channel, but how he outsources content production too. Show Notes

Connect With:

Nate Woodbury: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Content Marketers Journey to Lose 1m Lbs -- Adam Schaeuble // Casting the Pod Dec 17, 2019

Show notes

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Schaeuble, the host of the Casting the Pod podcast, which talks to podcast hosts about how they use audio to reach their audience. Show Notes

Connect With:

Adam Schaeuble: Website //LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Sales to Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business Dec 16, 2019

Show notes

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show Notes

Connect With:

Brad Constanzo: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Scientific Approach to Developing Your Brand -- Lindsay Pedersen // Ironclad Brand Strategy Dec 13, 2019

Show notes

Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning. Show Notes

Connect With:

Lindsay Pedersen: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // Ironclad Brand Strategy Dec 12, 2019

Show notes

Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 1 of our conversation, we are going to talk about where brand building should fit into your marketing priorities. Show Notes

Connect With:

Lindsay Pedersen: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are Remote Teams the Future of Your Marketing Department? -- Liam Martin // Time Doctor Dec 11, 2019

Show notes

Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. In today's episode, we discuss how to actually build a remote team. Show Notes

Connect With:

Liam Martin: Website //LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Build a Remote Content Team -- Liam Martin // Time Doctor Dec 10, 2019

Show notes

Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more efficiently and with more independence. Today, Liam and I are going to talk a little bit about some of the changes that are happening in the workforce and why the future of your marketing strategy may involve building a remote team. Show Notes

Connect With:

Liam Martin: Website //LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prominent Female Tech Exec's Approach to Mastering Big Data -- Elizabeth Cholawsky // HG Insights Dec 09, 2019

Show notes

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Insights, which is a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information. Show Notes

Connect With:

Elizabeth Cholawsky: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics Dec 08, 2019

Show notes

This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode, Doug is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products. Show Notes

Connect With:

Doug Bell: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics Dec 07, 2019

Show notes

This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode Doug is going to tell us how he combined his previous experience and finance with an understanding of brand marketing. Show Notes

Connect With: