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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Valérie Hernando Presse, Global CMO, Danone | Reimagining Marketing to Reconcile Business & Purpose May 15, 2019

Show notes

Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing. As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”.

Hosted on Acast. See acast.com/privacy for more information.

Simon Lowden, President Global Foods, PepsiCo - Getting Comfortable with Discomfort May 09, 2019

Show notes

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success.

Hosted on Acast. See acast.com/privacy for more information.

Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling Apr 25, 2019

Show notes

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies.

Hosted on Acast. See acast.com/privacy for more information.

Gail Tifford, Chief Brand Officer of WW International - The World Still Needs Champions Apr 18, 2019

Show notes

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already had monumental impact on how women are portrayed in media and has catapulted industry-wide reform in partnership with the ANA and The Alliance for Family Entertainment. With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of the new Women Trailblazers Council. Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her 3 critical career tips and how she is now impacting lives across the globe by empowering everyone to make healthier choices with better food products, technology, accountability, community and support.

Hosted on Acast. See acast.com/privacy for more information.

Heidi Browning, CMO of the NHL – Power Players Shaping the Next 100 Years Apr 09, 2019

Show notes

Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17. Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice.

Hosted on Acast. See acast.com/privacy for more information.

Emily Culp, President of Cover FX Skincare - Boardrooms And Purple Squirrels Mar 28, 2019

Show notes

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the right fit – in commitment, expectations and chemistry – and how that helped prepare her for her now role as President. Tune in to hear about her search for "purple squirrels", the difference between weight lifting and meditation, and the wonderful quote she leaves us with at the end.

Hosted on Acast. See acast.com/privacy for more information.

Seth Freeman, CMO of Buffalo Wild Wings - Death to Domestication Mar 18, 2019

Show notes

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Literally, tune in and you’ll hear Seth ROAR. Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie.

Hosted on Acast. See acast.com/privacy for more information.

Meredith Verdone, CMO of Bank of America - How To Win As A Team Mar 06, 2019

Show notes

“There's something very special about working in a category that has so much impact on people's lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth in her role – now taking on all brand, media and creative strategy for the enterprise – but also in the way the brand connects with consumers on the sometimes sticky subject of money.

Hosted on Acast. See acast.com/privacy for more information.

Debra Bass, Global CMO & US President of Nuvo - Why Every Move You Make Takes A Village Feb 22, 2019

Show notes

Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventing pregnancy care for the 21st Century. Tune in to hear her incredible career tips as well as some fun personal learnings from her global travels.

Hosted on Acast. See acast.com/privacy for more information.

Cynthia Chen, CEO of General Mills China - Moving "China Fast" Feb 15, 2019

Show notes

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe. Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite.

Hosted on Acast. See acast.com/privacy for more information.

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