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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework Feb 15, 2018

Show notes

Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus!

Hosted on Acast. See acast.com/privacy for more information.

Tony Rogers, CMO of Walmart U.S. - The Power of Purpose Feb 12, 2018

Show notes

Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader.

Hosted on Acast. See acast.com/privacy for more information.

Evan Greene, CMO of The Recording Academy - The Man behind the GRAMMYs Feb 06, 2018

Show notes

Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today's most relevant music organizations, the Recording Academy, and Music's Biggest Brand - the GRAMMYs. As the first CMO of The Recording Academy, Evan shares his 14+ year journey which includes his trials and triumphs: how to turn an experiment called the marketing department into an essential growth engine, how to engage and find alignment with board members, how to create marketing partnerships to reach new heights, how to create amazing, culture-shifting moments and more.

Hosted on Acast. See acast.com/privacy for more information.

Denise Karkos, CMO of TD Ameritrade - Getting Out of Your Own Way Feb 06, 2018

Show notes

Denise Karkos, CMO of TD Ameritrade shares her lessons learned on how to develop leadership skills, deal with a tough audience, leverage your network, manage a team of dynamic personalities, earn credibility, embrace vulnerability, tackle insecurity, give & take constructive criticism, embrace failure, be mindful of your body language, and more.

Hosted on Acast. See acast.com/privacy for more information.

Greg Welch, Senior Partner, Spencer Stuart - The CMO Roadmap to Success Jan 27, 2018

Show notes

Greg Welch, Senior Partner of Spencer Stuart, shares his vast experience in placing and advancing more than 500 CMOs; what it takes to land the top marketing job, how to determine your next move, what skills to flex and build, how to think about board seats, when/if to shift into a CEO role and more!

Hosted on Acast. See acast.com/privacy for more information.

Linda Boff, CMO of GE - Mastery of Storytelling Jan 11, 2018

Show notes

Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team with quality time and resources, how to unite employees across the globe with a brand that is human and accessible, how to turn the impossible into unimpossible.

Hosted on Acast. See acast.com/privacy for more information.

Antonio Lucio, CMO of HP - Reinventing Leadership Jan 11, 2018

Show notes

In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader.

Hosted on Acast. See acast.com/privacy for more information.

Deborah Wahl, CMO of Cadillac – From Hot Rods to Hamburgers Jan 11, 2018

Show notes

Deborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way, to include: how to turn curiosity into opportunity, how to breakthrough in new markets, what makes for a successful CMO, how the role of the CMO has changed, how to stay current in your role, how to stay focused on growth, how to bring value to the Board Room and the industry as a whole.

Hosted on Acast. See acast.com/privacy for more information.

Seth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery Jan 11, 2018

Show notes

In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful.

Hosted on Acast. See acast.com/privacy for more information.

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