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    Business

    Marketing Vanguard

    The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.


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    Latest Episodes:
    Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood Apr 25, 2018
    Show notes

    Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory.

    Hosted on Acast. See acast.com/privacy for more information.


    Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics Apr 17, 2018
    Show notes

    Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!

    Hosted on Acast. See acast.com/privacy for more information.


    Kristin Patrick, CMO of Pepsico - Leading Lifestyle Brands as a Cultural Curator Apr 14, 2018
    Show notes

    Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo.

    Hosted on Acast. See acast.com/privacy for more information.


    Jeff Jones, President & CEO of H&R Block - Legendary Moves from CMO to CEO Mar 27, 2018
    Show notes

    Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career in meaningful increments.

    Hosted on Acast. See acast.com/privacy for more information.


    Terrance Williams, CMO of Nationwide - The Essence of Leadership Mar 23, 2018
    Show notes

    Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to ensure that all your marketing efforts from top to bottom of the funnel are geared towards ROI.

    Hosted on Acast. See acast.com/privacy for more information.


    Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation Mar 15, 2018
    Show notes

    Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation.

    Hosted on Acast. See acast.com/privacy for more information.


    Kieran Hannon, CMO of Belkin International - Curiosity, Agility and Mentorship Mar 12, 2018
    Show notes

    Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands to winning countless awards and has developed a world-class team.

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    Mary Beech, CMO of Kate Spade - Fierce Honesty and Tough Decisions Mar 06, 2018
    Show notes

    Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent at work and at home, how to strategize for your week, how to plan your career and more…

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    Raja Rajamannar, CMO Mastercard - Financial Acumen, Credibility and Giving Back Feb 27, 2018
    Show notes

    Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility across the organization for the marketing team, how to leverage marketing for the greater good, and more…

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    Diego Scotti, CMO of Verizon - Changing the Game with Dimension, Depth and Humanity Feb 20, 2018
    Show notes

    Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more…

    Hosted on Acast. See acast.com/privacy for more information.


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