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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Susan Vobejda, CMO of The Trade Desk - From Wall Street to Fashion to Tech Oct 17, 2019

Show notes

From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. But even with a firm grasp on data as what she refers to as one of "the most important asset that you have," Susan stresses the value of creativity for marketers. Since taking the marketing helm at The Trade Desk two years ago, Susan has made it her mission to help find the soul of the brand – and she’s done it by telling people-centric stories. In this episode, find out how Susan markets the ad-tech company with a B2C mindset, how she's thinking about data, and the differences between the open internet and “walled gardens.” Oh, and the burning question of whether or not are our phones are listening to us to target ads? Yes, we touch on that too.

Hosted on Acast. See acast.com/privacy for more information.

Elisabeth Charles, CMO of Rodan + Fields - Becoming The No. 1 Skincare Brand that Nobody's Heard Of Oct 10, 2019

Show notes

Elisabeth Charles, CMO of Rodan + Fields is not only a serial big-brand CMO (formerly of Petco, Athleta and Old Navy), she’s already earned her stripes as a GM for Old Navy Outlets before taking on her role leading marketing for the No. 1 skincare brand in North America. Rodan + Fields is a new format for Elisabeth too, with 300,000 consultants representing the skincare brand direct with their own built consumer base. What’s equally interesting is that Elisabeth now reports to CEO, Diane Dietz, who is the former CMO of Safeway. Tune in to hear more from Elisabeth on how she approached her first interview with Diane and why she took the job. Also, find out about the exciting world of Rodan + Fields, and why this brand, once owned by Estee Lauder, decided to go direct.

Hosted on Acast. See acast.com/privacy for more information.

Kurt Kane, President & CCO of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club Sep 27, 2019

Show notes

Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride. And they did not disappoint. Join us in this fabulous and fun conversation around social media and how to create healthy tension in your brand while removing distracting friction. Don’t miss the leadership tips from both Kurt and Tony in how to bring together disparate parts of your organizations to turn concepts into reality. And, of course, their career tips on how they evolved from CMO to their new roles as President and Chief Member Officer, respectively.

Hosted on Acast. See acast.com/privacy for more information.

Stephanie Buscemi, CMO of Salesforce - Driving Inclusivity From the Inside Out Sep 24, 2019

Show notes

Salesforce CMO Stephanie Buscemi first started her career in radio and TV, but as a native "Bay Area gal," she soon came back to her roots and set her sights on tech. Her broadcast journalism background has proven valuable, giving her the perfect footing to humanize seemingly complicated technologies and use storytelling to bring to life the company's core values of trust, customer success, innovation and equality. Listen to this episode to find out how Stephanie got to where she is today, how she's driving equality in Silicon Valley and what this almost $16 billion tech company believes drives true innovation.

Hosted on Acast. See acast.com/privacy for more information.

Julian Duncan, CMO NFL Jacksonville Jaguars & Daniel Cherry III, CMO Activision Blizzard Esports Sep 16, 2019

Show notes

What happens when you bring together two CMOs from live sports and online gaming? A fascinating conversation around the future of sports – both on the ground and online – driven by superfans. As lines continue to blur between professional athletes and expert gamers, the future is all about engaging and empowering fans around the world to be part of the game and even compete with each other. As Daniel Cherry III calls it: “competitive entertainment.” Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of Activision Blizzard Esports as they dive deep into this exciting world and hear how they are constantly upping their game. From spa cabanas in the stadium to bringing online to life with community competitions like “Overwatch League.” And what’s this about Chris Bruzzo, CMO of EA, Pac-Man and Brandweek? I heard Julian will be delivering some baked goods… You can’t make this stuff up so you’ll have to tune in to hear more!

Hosted on Acast. See acast.com/privacy for more information.

Fiona Carter, CBO of AT&T - The Business of Marketing and Societal Impact Sep 04, 2019

Show notes

Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence. Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners on the team. Join Fiona in this deep dive into all things marketing and media and hear how she built her toolbox of expert skills across agency and brand roles. Don’t miss hearing her amazing origin story and how this little British girl that grew up in the countryside became the Chief Brand Officer of one of the largest companies in the world. And definitely stay tuned to hear how her top role model and biggest fan, her mum and her daughter, inspired her to lead massive change industry-wide for women equality and portrayal around the globe.

Hosted on Acast. See acast.com/privacy for more information.

Special Edition: Duos with Marc Pritchard, CBO of P&G and Antonio Lucio, CMO of Facebook Aug 29, 2019

Show notes

What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be.

Hosted on Acast. See acast.com/privacy for more information.

Jason White, CMO of Cura Cannabis Solutions - From Beats by Dr. Dre to Cannabis and Social Justice Aug 19, 2019

Show notes

Jason White, CMO of Cura Cannabis Solutions and former head of Marketing for Beats by Dr. Dre, shares his impressive career journey from his “not-so-sexy beginnings” selling soap in Colorado Springs to the exciting agency world in China to running one of the hottest brands at Apple to taking on the mysterious and complicated cannabis category. So how did this 12-year-old wide-eyed kid, who was in love with the Michael Jordan world of storytelling and just wanted to make Nike ads, become a shepherd for social justice at one of the largest cannabis companies in the U.S.? Don’t miss this epic adventure with Jason White, where we travel the globe and visit the deepest corners of society. What would Jason be doing now if money and talent were no object? He’d have strings…

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Alegra O'Hare, Gap CMO - Why Fear Is a Liar Aug 13, 2019

Show notes

Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still. As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address.

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Rebecca Minkoff, Founder and Designer of Rebecca Minkoff - Turning One Bag into a Lifestyle Brand Aug 01, 2019

Show notes

In the 15 years that Rebecca Minkoff has been building the Rebecca Minkoff fashion brand, she has worn many hats, including acting CMO until such a time where she decided it was critical to hire a CMO to lead her brand, her name, her products that she built by hand, literally. Find out what her tipping point was and what this busy mom of three is up to now with The Female Founder Collective, a Superwomen podcast and a new education program to help women succeed in business, with still juggling her day job as Designer and Founder of Rebecca Minkoff.

Hosted on Acast. See acast.com/privacy for more information.

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