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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Brad Hiranaga, Chief Brand Officer, North America at General Mills - A Billion Acts of Good Jul 23, 2019

Show notes

What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills.

Hosted on Acast. See acast.com/privacy for more information.

Kelly Campbell, CMO of Hulu - Authentically Impacting Culture Through Athletes, Handmaids and an Egg Jul 17, 2019

Show notes

One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly first started her career in finance before spending 12 years at Google (one of which was in Japan), sharpening her leadership skills and falling in love with marketing.That love for marketing and the opportunity to help Hulu play a role in shaping culture was also a major draw and an area where the brand has thrived under Kelly’s leadership. From partnering with the World Record Egg (and its creators) to help bring awareness to mental health (an idea that came from Nick Tran, Hulu VP of Brand Marketing and Culture), to finding a unique way to advertise in sports.Listen to this episode for more of Kelly’s inside scoop on Hulu’s latest campaigns, how she’s driving growth for the brand and her biggest career tips.

Hosted on Acast. See acast.com/privacy for more information.

Tim Ellis, CMO of the NFL Takes the Helmets Off and Creates a New Social Media Ecosystem Jul 11, 2019

Show notes

As Tim Ellis, CMO of the NFL, and I were sitting in Cannes just recently, we turned the mic on and embarked on an incredible journey together. This podcast really should be two separate ones but they come from one fantastical person, Tim.The first would be a podcast about a curious and adventurous young man who went from learning how to fence in Paris, to working in a Kibbutz in Israel milking cows and driving tractors, to building oil rigs in Norway, to being an actor and teacher in Tokyo, Japan, to then jumping on a cruise ship as a bartender to see the world, to joining an agency in Sweden to eventually deliver the ad that changed the SuperBowl forever. How did he do it? Well, you’ll have to tune in to find out and then hang tight as we dive deep into the NFL and what he’s doing with a collective audience of 750MM as part 2 of this incredible podcast.That’s right. 750MM is the collective audience of the NFL when you add up the NFL brand, the clubs, the players, the former players – A.K.A. “legends” - into one social media ecosystem. What do you do with that ecosystem? Well, Tim has a pretty elaborate plan he shares around education, focus on verticals, partners, influencers, social platforms and more. His recipe for success is not to be missed. It’s exciting and fun and includes people with names like Ninja and JuJu - you’ve probably heard of them. ;)

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Marisa Thalberg, Global CBO, Taco Bell - Looking Inside for Information & Outside for Inspiration Jul 08, 2019

Show notes

Marisa Thalberg, Global Chief Brand Officer of Taco Bell, knows what’s like to juggle career and life better than most. As a first-time mom and an accomplished marketing leader of multiple brands, from Luxury to QSR, Marisa also balanced a full-time second career, Executive Moms. Marisa founded Executive Moms in 2000 to help debunk the negative mythology that still exists in popular culture about working moms and to support “fabulous women who are both mothers and professionals”. In this incredibly packed episode, we go deep into what prompted Marisa to launch Executive Moms while Head of Global Advertising at Unilever Cosmetics, along with all the lessons she’s learned along the way that earned her the Chief Brand Officer spot at Taco Bell and continuously drives her success today.

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Special Edition: CMO Moves Duos with Carla Hassan, CBO of Citi, with Diego Scotti, CMO of Verizon Jun 27, 2019

Show notes

Introducing a whole new mini-series as part of CMO Moves....Duos! After I released my 70th episode, I thought to myself, “hmmm, I have a lot of incredible new guests coming up, but I also miss hearing from the first 70!” As you know, time flies and my prior guests have been super busy doing all kinds of new and wonderful things. Since I already interviewed them, I thought we'd turn the tables for a little fun. And with that, CMO Moves Duos was born. First up is Carla Hassan, Chief Brand Officer of Citi and Diego Scotti, CMO of Verizon interviewing each other! That’s right, I passed the mic over and sat back to enjoy the show myself. Fasten your headsets and get ready for an epic new adventure.

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Lara Hood Balazs, CMO of Intuit - How To Compartmentalize Technology And Design For Delight Jun 24, 2019

Show notes

Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit. What does this serial B2C marketing leader take with her in every role? Scrappiness. Something she learned when she first graduated with honors and couldn’t find a job. Instead of being dismayed, Lara designed her own job where she pushed herself to try new things on a daily basis in order to build out her skills. From that point forward, Lara has always stayed on top of her game by never settling for the status quo and by learning from the experiences she creates in every role that allows her to push the boundaries. Join us as we dive deep into how Lara is thinking about technology at Intuit, where AI and ML become part of the equation, how she creates diverse teams and ensures that everyone has a full voice at the table to drive growth for Intuit, and how she’s stayed scrappy throughout her career to rise to top, consistently.

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Tariq Hassan, CMO of Petco - Oxytocin and Lifelong Journeys Driving Transformation Priorities Jun 10, 2019

Show notes

Tariq Hassan, CMO of Petco, is a true “champion” of transformation in every sense of the word. Not only is he championing change within Petco in the name of pet parents everywhere, but he’s also fueling his organization with new thinking and lifting up diverse talent to be part of ongoing solutions. In fact, he was just celebrated at Adweek’s Champions’ event, as part of our inaugural class of those exceptional leaders that rise up and reach back. His recipe for success inside and out? Empowerment, engagement, incentive, inclusion, and transparency. Tune in to hear more from Tariq on how he’s thinking of pet parents, their lifelong journeys and the oxytocin that surrounds his universe to drive meaningful transformation.

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Janey Whiteside, Chief Customer Officer of Walmart - Fusing Together E2E Customer Experience Jun 05, 2019

Show notes

Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof. In Janey’s role, she is responsible for four critical pillars: customer, product, marketing, and Jet. Tune in to hear her deep dive into all four! Also, don’t miss her exceptional career advice and how she has grown in her career to earn her unique leadership role at the world’s largest company.

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Kevin Thompson, CMO of Sotheby's International Realty – Luxury Brand Psychology May 31, 2019

Show notes

With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves.

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Steven Wolfe Pereira, CEO and Co-founder of Encantos - Leveraging Diversity as a Growth Driver May 23, 2019

Show notes

Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to a strong start with their already Emmy-nominated brand Canticos, a bilingual series of nursery rhymes exclusively on Nick Jr.

Hosted on Acast. See acast.com/privacy for more information.

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