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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Cannes Lions 2022: Purpose and Planet: The Heart of the Business Model Jul 28, 2022

Show notes

As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do.

In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ongoing effort to build a business where people, the planet, and prosperity thrive together.

Hosted on Acast. See acast.com/privacy for more information.

Cannes Lions 2022: Unlocking the Power of Commerce with Retail Media Jul 14, 2022

Show notes

On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.

This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.

Hosted on Acast. See acast.com/privacy for more information.

Adidas Global Head of Marketing on Unlocking the Power of Authenticity Jun 30, 2022

Show notes

On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.

“I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said. “I think that’s so important to protect and guide when things don’t go quite the way you want them to because if you swing for a home run every time, you’re going to strike out sometimes. But you want to make sure that you not only push your team to be bold but that you’ll stand in front of them and take the hit when it’s not successful.”

Tune in to hear more about Vicky's journey and hear how adidas is paving the way with bold campaigns and even bolder results.

Hosted on Acast. See acast.com/privacy for more information.

Philips Chief Marketing and E-Commerce Officer on Building Bonds Through Brand Jun 14, 2022

Show notes

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.

Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling.

Hosted on Acast. See acast.com/privacy for more information.

Nikki Neuburger, Chief Brand Officer of Lululemon - Community As the Output of Authentic Human Connection May 25, 2022

Show notes

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.

From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lulumeon’s Chief Brand Officer.

Hear from Neuburger on her thoughts regarding contemplating a move after being at one company for a long time, the do’s and don’ts of community building, the evolving role of marketing leaders, and more.

Hosted on Acast. See acast.com/privacy for more information.

Elizabeth Preis, CMO of Anthropologie - Thinking Monumental, Not Incremental May 06, 2022

Show notes

Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie.

Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more.

Hosted on Acast. See acast.com/privacy for more information.

Eddie Revis, CMO of Magnolia Bakery - Maintaining Familiarity While Evolving the Brand Apr 28, 2022

Show notes

Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success:

“I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”

Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more.

Hosted on Acast. See acast.com/privacy for more information.

Randi Stipes, CMO of IBM Watson Advertising & Weather - Moving with Agility, Velocity and Conviction Apr 21, 2022

Show notes

This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with velocity, embracing non-traditional backgrounds in marketing, and always thinking big picture.

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Andrew Rebhun, CMO, El Pollo Loco - Creating Cultural Moments Apr 14, 2022

Show notes

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.

Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and humbled by.

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Carolyn Dawkins, SVP, Clinique - Translating Brand Equity in the Metaverse Mar 31, 2022

Show notes

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly.

Hosted on Acast. See acast.com/privacy for more information.

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