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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Kenny Mitchell, CMO of Snap - Distinguishing Between the Noise and the Signals Oct 27, 2021

Show notes

In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice.

Hosted on Acast. See acast.com/privacy for more information.

Steven Tristan Young, CMO of Poshmark - Problem-Solving Over Perfection Oct 21, 2021

Show notes

When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on.In this episode, Young shares what it means to be a tech CMO today and what skills are most needed for marketers moving forward.

Hosted on Acast. See acast.com/privacy for more information.

Amina Pasha, CMO of Thrive Market on Launching its First Shoppable Cookbook Oct 13, 2021

Show notes

When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO!

Hosted on Acast. See acast.com/privacy for more information.

David Tinson, CMO of EA, and Kalen Thornton, CMO of Gatorade - Marketing Is The Name of the Game Sep 09, 2021

Show notes

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights.

Hosted on Acast. See acast.com/privacy for more information.

Lisa Pillette, CMO of Casper - Awakening the Power of a Well-Rested World Aug 25, 2021

Show notes

With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste, and HSN, it’s no wonder the young direct-to-consumer brand, such as Casper, is thriving.Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is!

Hosted on Acast. See acast.com/privacy for more information.

Special Edition: How Letting Viewers Choose Ads or No Ads Solidified Hulu's Streaming Business Aug 19, 2021

Show notes

Special Edition: The Business of Marketing Season 2! Adweek’s Chief Innovation Officer, Toby Daniels sits down with Hulu President Kelly Campbell to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketingApple: https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1550810638?uo=4Spotify: https://open.spotify.com/show/62skwx4yeMFcYwpy4MtoE3Anchor: https://anchor.fm/business-of-marketing

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Melissa Hobley, Global CMO of OKCupid - 22 Gender Options for an Inclusive Dating Scene Aug 12, 2021

Show notes

After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they're facilitating conversations with like-minded individuals to encourage more matches and where the future of dating is headed.

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Jeff Jenkins, EVP, Global Marketing of Carter's Inc. - Bringing Childhood Dreams to Life Jul 22, 2021

Show notes

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates.

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Nathaniel Ru, Co-Founder and CBO of Sweetgreen - The Connection of Telling Stories Through Food Jul 08, 2021

Show notes

To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads.It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?”To find out more about Nathaniel’s unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now.

Hosted on Acast. See acast.com/privacy for more information.

Kelly Cook, CMO of David's Bridal - What a Call Center and Being a Mom Taught David's Bridal's CMO Jun 28, 2021

Show notes

Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business.In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation

Hosted on Acast. See acast.com/privacy for more information.

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