Marketing Vanguard

Latest Episodes:

Introducing Marketing Vanguard by Adweek Mar 23, 2023

Show notes

Over the last five years and 200+ episodes, CMO Moves has shared the human side of game-changing CMOs and the personal success stories behind these incredible leaders.

The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth.

Marketing Vanguard will spotlight the people who are driving the industry forward. These will be CMOs, certainly, but also Chief Growth Officers, Chief Commercial Officers, Chief Digital Officers—anyone who sits at the highest level within organizations overseeing marketing strategy. Sometimes we will invite CMOs to join with a fellow C-suite peer. And often we will welcome that unique cohort of CEOs who have come up through the CMO role.

If you're a follower of CMO Moves, you'll be up to date on the latest episodes of Marketing Vanguard with new episodes dropping weekly every Thursday. If not, make sure to subscribe wherever you get your podcasts and join me to listen to all of the great content coming your way.

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Taking Green Mainstream: Consumers & The Future of Sustainable Shopping Feb 13, 2023

Show notes

In this episode of CMO Moves, three sustainability trailblazers discuss sustainability efforts with Adweek CXO Jenny Rooney in an effort to bring awareness to the Mainstream Green Action Plan.

CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created this report to highlight the work CMOs must do to drive sustainable practices in their businesses. CSA is a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG in which CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond.

Check out their bios below to learn more about them, and tune in to learn about key sustainability practices and best practices for leaders behind these initiatives.

More about our guests:

Lauren Taylor is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround. She is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value.

Brad Jakeman is a currently Senior Advisor at the Boston Consulting Group, one of the world’s leading Management Consultancies. At BCG he advises clients on all aspects of marketing, business restructuring, digital transformation and sustainability. In addition to his role at BCG, Brad is Co-Founder and Managing Partner of Rethink Food, which identifies, invests in, and helps scale businesses that are digitally disrupting the legacy food system to make it more equitable and sustainable. Prior to Co-Founding Rethink Food, Jakeman spent almost ten years as President of PepsiCo’s Global Beverage Group.

Jose “Pepe” Gorbea is the Global Head of Brands, Agencies and Sustainability Innovation, HP. Pepe grew up in the suburbs of Mexico City, led the marketing agenda of multiple brands at Bimbo, Kraft Foods, Nestle and Mondelez across the globe and is a former alumnus of Google’s Marketing Academy. For him, bringing to life the voice of the consumer and their communities through the power of co-creation has helped him enable his clients to produce ‘Better Marketing’ from the likes of Hershey’s #HerShe and Nescafe’s ‘New Year’s Resolutions’ to Dettol’s ‘Covid Warriors’ and Smirnoff’s ‘Love Wins’ just to name a few.

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

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Our Favorite CMO Advice of 2022 Dec 23, 2022

Show notes

To wrap up 2022, we’ve compiled some of the best advice from marketers who are excelling in the industry. Listen to our last episode of the year to hear from top CMOs such as Katie Welch, Denny Tu, and more. We’re so grateful for this community and are excited for you to see what we have in store for 2023!

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Laura Jones on Shifting Instacart's Marketing Strategy From Transactional to Inspirational Dec 08, 2022

Show notes

During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued.

Since joining Instacart around a year and a half ago, Laura Jones, now the delivery app’s chief marketing officer, has sought to embrace this momentum and turn the brand into a household name.

Her efforts to do so include a logo refresh, a limited-edition streetwear collection, and the company’s largest ad campaign ever.

In this episode of CMO Moves, Jones discusses her career trajectory, approach to hiring team members, and the strategy to shift Instacart’s marketing from transactional to inspirational.

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Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies Nov 10, 2022

Show notes

On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK.

Livingston joins Miller at Brandweek 2022 in Miami where they discuss his journey as a marketer and how he approaches growing and building a marketing strategy.

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Alo Yoga's Marketing Chief Angelic Vendette on Her 'Living and Breathing' Brand Oct 27, 2022

Show notes

Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns."

Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO Moves podcast.

"We're an experiential brand so it's all about living and breathing," says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.

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Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It Oct 13, 2022

Show notes

Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?

It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.

Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.

In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent.

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Rare Beauty CMO on Seeing the World Outside Four Office Walls Sep 29, 2022

Show notes

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.

Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.

Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.

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From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing Sep 09, 2022

Show notes

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.

Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team.

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Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns Aug 26, 2022

Show notes

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.

Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects.

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