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Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © All rights reserved

Latest Episodes:

From Advertising to Operations w/ Frances Allen, Checkers & Rally's Drive-In Restaurants Aug 03, 2023

Show notes

Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain.

Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a thriving brand. Her experiences have shaped her into a dynamic leader, always ready to embrace new challenges with curiosity and enthusiasm.

Listen to this week's episode to hear more about Allen's story and how she's embraced change and pursued diverse opportunities that lead her to be CEO.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

Building for the Future: A Conversation with Brand Genius Lifetime Achievement Honoree Julia Goldin, LEGO Group Jul 27, 2023

Show notes

Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.

Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive work, expertise and leadership, and to discuss how she connects the dots among consumer and cultural trends, creativity, and business growth, shaping her role as an influential brand marketing leader.

Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

Unwavering Passion and Risk-Taking in Marketing w/ Melissa Hobley, Tinder Jul 20, 2023

Show notes

In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it paves the way for innovative strategies that not only transform the industry but also drive cultural shifts and meaningful connections.Listen to this episode to hear more about her unwavering commitment to the brand and how she's reshaping the perception of Tinder, positioning it not just as a hookup platform but as a facilitator of authentic and enduring relationships.

Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

Explaining the Power of the Storefront w/ Jill Cress, H&R Block Jul 14, 2023

Show notes

Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

From Fashion to Fine Wine w/ Jessica Kogan, Vintage Wine Estates Jul 06, 2023

Show notes

Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.

However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their respective expertise, Kogan and Hughes embarked on a pioneering venture, giving birth to the renowned Cameron Hughes Wine company.

Listen to this week's episode to hear more about how Kogan is driven by insatiable curiosity and how she ended up in the adult beverage industry.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

The Key to Rapid Learning and Failing Fast w/ John Dillon, Denny's Jun 29, 2023

Show notes

After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand.

"The key is to learn from it and learn from them quickly and fail fast," says Dillon.

Listen to this week’s episode to hear more about Dillon's journey from CMO to President and how he's giving back as a leader within his organization.

Hosted on Acast. See acast.com/privacy for more information.

Unveiling the Gaming Revolution w/ Ann Hand, Super League Jun 22, 2023

Show notes

In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offering a glimpse into the future where virtual worlds seamlessly integrate with our everyday lives.

Listen to this week's episode to hear more about how Super League is creating immersive experiences as well as Ann's untraditional path from CMO to CEO.

Hosted on Acast. See acast.com/privacy for more information.

Leading the New Work Era Through Digital Transformation and Human Connection w/ Melissa Waters, Upwork Jun 15, 2023

Show notes

In the latest episode of Marketing Vanguard, Melissa Waters sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve marketplace, Upwork gives access to a wide pool of freelancers spanning multiple categories. As CMO, Waters discusses how she and her team are pulling the human element through their marketing.

Listen to this week’s episode to hear more about Melissa’s journey in the tech world to how she’s helping to evangelize the work marketplace for both talent and businesses.

Hosted on Acast. See acast.com/privacy for more information.

Placing Humans at the Heart of the Equation w/ Joey Bergstein, Sabra Jun 08, 2023

Show notes

As the current CEO of Sabra, Joey Bergstein sits down to talk about how he’s navigating the transition from marketing to CEO all while putting people first. “For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet human needs through” says Bergstein.

Listen to this latest episode to hear more about Joey’s path to CEO and how he’s looking ahead to create real growth and value for the hummus brand.

Hosted on Acast. See acast.com/privacy for more information.

GoDaddy Is Brand for People Like You w/ Fara Howard, GoDaddy Jun 02, 2023

Show notes

Coming off the heels of a pandemic, Fara Howard has seen many versions of GoDaddy. As CMO for four years and counting, Howard’s scope is broad as she oversees several functions to help entrepreneurs build their own future through websites.

Now, Howard is bringing GoDaddy to new heights while focusing on fostering creative talent within the organization.

Listen to this new episode of Marketing Vanguard to learn more about how Howard's finding inspiration and how the CMO is creating ripples affects over at GoDaddy.

Hosted on Acast. See acast.com/privacy for more information.

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