Marketing Trends

Latest Episodes:

How Kohl's Remains A Leader In The Retail World Aug 16, 2023

Show notes

Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.

Tune in to learn:

What’s on deck for Kohl’s right now? (1:50)
How Kohl’s continues to evolve (4:30)
Rolling out a major partnership (6:20)
Revamping your loyalty program (9:30)
Why you need to keep things simple (12:00)
The role of AI and machine learning at Kohl’s (13:00)
What does experimentation and innovation look like at Kohl’s? (14:30)
Building teams and developing leaders (18:00)
Balancing the need to move fast but stay focused (21:30)
What it means to be a modern-day marketing leader (26:10)
The importance of being an empathetic leader (30:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How To Leverage Artistry and Uniqueness In Your Business Jul 26, 2023

Show notes

Morgan Norman has been on quite a journey in his career, and his experience has taught him how to adopt technology, lead teams, and bring more artistry into marketing. In this episode, Morgan, now the CMO of Dialpad, digs into these topics and more. Plus, he explains why he believes anyone can be a CMO.

Tune in to learn:

Morgan’s marketing chops (2:45)
How AI took hold (6:30)
The next wave of AI (8:30)
A unique approach to marketing (13:25)
Tapping into artistry in marketing (16:30)
How to make velocity work in your playbook (21:00)
Using your differences as a superpower (25:30)
Why anyone can be a CMO (29:10)
Doing more with less (35:00)
Navigating cultural nuances for diverse audiences (41:20)

“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How Whatnot Leans Into Customer Obsession and Live Selling Jul 19, 2023

Show notes

Internet shopping is old hat these days, but Whatnot is becoming a household name in the market by leaning into live selling and propping up the enthusiasts who turn into successful sellers. Andy Tu is the VP of Marketing for Whatnot, and in this episode, he explains how he’s taking the lessons he learned while working at Postmates and Uber Eats to the team at Whatnot and what marketing strategies they are using to scale up the platform.

Tune in to learn:

How Andy got into marketing (2:00)
Leading a brand going through an acquisition (10:30)
The evolution of live commerce (20:45)
Understanding the enthusiast community (23:00)
Recruiting the right people to your platform (30:35)
Creating major partnerships that are cohesive with your brand (34:55)
Expanding your customer base (40:15)
Measuring success and metrics that matter (41:30)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Behind The Scenes At One of Today’s Buzziest Companies Jul 12, 2023

Show notes

By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.

Tune in to learn:

What is OpenAI? (2:20)
What makes OpenAI different? (5:18)
How OpenAI’s branding message has changed or not (9:00)
Exploring the use cases for ChatGPT (17:30)
Rolling out an app (22:55)
Staying differentiated (24:20)
Measuring the success of OpenAI (28:30)
Expanding to new countries and territories (30:50)
Communities that form around AI technology (37:20)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How To Blend Old-School Methods and New School Technology Jul 05, 2023

Show notes

Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.

Tune in to learn:

What is Sage Dental? (2:45)
The evolution of dental marketing (8:00)
Managing the stages of growth (14:30)
The tools and technology that helps deliver for customers (21:30)
Establishing relationships with your leadership team (24:20)
Implementing AI in your approach (29:25)

Mentions:

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lessons Learned and New Tools Implemented Jun 28, 2023

Show notes

Growing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice.

Tune in to learn:

How to stay up-to-date and on top of your game (2:25)
What it means to do value propositioning properly (5:45)
The evolution of a leader (7:35)
How to manage conflict within your team (10:05)
How being an athlete relates to being a CMO (12:20)
The evolving relationship with growth (16:35)
How to determine product-market fit (20:00)
What it takes to handle the stress of a high-powered position (22:20)
Sustainably building trust with those around you (29:00)
The role of ChatGPT as a supportive tool (34:30)
How AI is being used at Freshworks (38:15)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Taking the Lead in the Surging Market of Aerospace Security Jun 21, 2023

Show notes

Whether you realize it or not, our airspace is becoming more cluttered. That could be good or bad, depending on how drones are being used. On this episode of Marketing Trends, Mary-Lou Smulders, the CMO of Dedrone, talks about what it’s like to build and brand a company that’s leading the way in aerospace security.

Tune in to learn:

What is Dedrone? (3:00)
How technological advancement has enhanced the development of products (7:30)
Exploring the ways Dedrone is helping to stay innovative and adaptive (14:00)
The role Dedrone is playing in Ukraine (19:40)
Effective marketing channels and tactics (25:55)
The prevalence of drone incursions (29:50)
The challenge the FAA faces today (32:15)
How to stay up to date on what customers need (35:11)

Mentions:

CNBC Disruptor 50 List

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How To Be a Modern-Day CMO Jun 14, 2023

Show notes

Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.

Tune in to learn:

Bringing the Snowflake + ICE partnership to life (3:50)
What it means to be a modern-day CMO (5:55)
How to build trust with stakeholders (10:50)
Blending human efficiencies with AI (17:00)
Unique ways in which to operate (23:00)
Maintaining a strong company culture (30:20)
Positioning your company in the market (35:45)

Mentions:

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights Jun 14, 2023

Show notes

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

Tune in to learn:

How Eric entered the sports marketing field (6:00)
How to raise brand awareness in a city full of brands (17:50)
The future of sports marketing (32:50)
About Foley Entertainment Group’s offerings (48:00)

Mentions:

Henderson Silver Knights
Vegas Knight Hawks
City National Arena
Lifeguard Arena
Dollar Loan Center
Black Walnut Inn & Vineyard
Hotel Les Mars
Hotel Californian
Whitefish Mountain Resort
Rock Creek Cattle Company
“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
Le Castle Vania - John Wick Mode
“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
“Hard Knocks”
“Behind the B”
“The Last Dance”
“Man in the Arena: Tom Brady”
“Formula 1: Drive to Survive”
Roblox

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Marketer's Role in the Fast-Scaling Gaming World Jun 07, 2023

Show notes

Carol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more.

Tune in to learn: