Marketing Trends

Latest Episodes:

Aligning Sales & Marketing Metrics with Menaka Shroff Nov 15, 2018

Show notes

In this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo.

We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better marketing, and how to get sales and marketing into better alignment.

1:10 - How Menaka got into marketing.

2:00 - Menaka’s strategy for picking great companies.

2:50 - The difference between corporate and start-up life.

5:10 - How to balance analytical marketers with other roles on a marketing team.

7:45 - Aligning sales and marketing on metrics.

10:10 - The best campaign Menaka has ever been a part of.

13:35 - The process of becoming a thought leader in an industry.

14:50 - How to plan and run a great corporate event.

16:40 - Lightning Round.

18:20 - The future of AI and machine learning.

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com /podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spreading Humankindness Through Marketing with Mark Viden Nov 15, 2018

Show notes

On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000 people.

Mark shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.

1:45 - When Mark first got excited about marketing and advertising.

3:20 - Mark’s marketing inspirations.

5:10 - Advice for up-and-coming marketers.

7:00 - Executing on the Hello Humankindness campaign.

17:40 - How to use marketing to improve someone’s life.

19:00 - Lightning Round.

20:45 - Mark’s favorite marketing tool.

22:00 - The most important marketing trends that Mark sees coming.

26:50 - Why you should always start with strategy.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Pitch Risky Initiatives with Sara Varni Nov 15, 2018

Show notes

On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio.

She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer.

1:30 - How Sara got inspired to get into marketing.

5:30 - How form affects substance when you are creating content.

6:55 - Learning from both bad bosses and good bosses.

8:45 - Prioritizing a day and not being driven by your inbox.

11:00 - How to create a great conference.

14:00 - The marketing campaign Sara is most proud of in her career.

16:40 - Learning to pitch risky or difficult initiatives.

18:40 - Why demand gen is an art and a science.

21:20 - The worst campaign Sara has ever run.

24:15 - Generating word of mouth buzz.

25:40 - Lightning Round.

28:00 - Where marketers blow the most money.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing Marketing Trends Nov 15, 2018

Show notes

Ian Faison, Chief Content Officer of The Mission, is joined by Chad Grills, CEO of The Mission. They discuss their background in marketing, why they decided to produce Marketing Trends, and what you can expect in the upcoming season.

1:10 - Why Marketing Trends? What do we hope to accomplish?

3:05 - Who is Marketing Trends for?

5:15 - Why we need more honesty in marketing.

7:15 - Who are we? Who are we interviewing?

9:00 - How marketers can help mediate a better future.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.