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    Business

    Marketing Trends

    What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you’re leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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    Latest Episodes:
    How to Create Memorable Marketing Experiences with Nate Skinner Jan 28, 2019
    Show notes

    This episode of Marketing Trends features an interview with Nate Skinner, Vice President of Product Marketing for Salesforce B2B Marketing.

    Nate, Ian, and Lauren discussed how to create memorable marketing experiences. They also discussed how this relates to technologies like artificial intelligence, marketing automation, and augmented reality.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Why CMOs Make Great COOs With Ron Schneidermann Jan 23, 2019
    Show notes

    Ron Schneidermann is the COO and CMO of AllTrails, a platform for off-road recreation. He co-founded and was CMO of Liftopia, and also served as the head of growth for Yelp Reservations.

    Ron joined Lauren and Ian in studio to talk about his background in marketing, why he serves as both COO and CMO, and what it was like to raise money from Chris Sacca.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    How to Hire Great Marketers with Ada Chen Rekhi Jan 21, 2019
    Show notes

    This episode of Marketing Trends features an interview with Ada Chen Rekhi, founder and COO of Notejoy. Ada was also the founder of Connected HQ, and has held marketing positions with LinkedIn, SurveyMonkey, Mochi Media, and Microsoft.

    On this episode, Ada joins Ian and Lauren to discuss how to structure and hire for an effective marketing organization.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Performance Storytelling with Ty Shay Jan 17, 2019
    Show notes

    Today’s episode of Marketing Trends features part 2 of our interview with Ty Shay (Twitter: @tyshay), global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council.

    On this episode, Ty explains his original theory of performance storytelling, and gives tips on career management for marketers. Again, this is part two of a two-part interview, so if you want to go back and listen to part one, it just the previous episode in this feed.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Becoming a Founder/CMO with Ty Shay Jan 16, 2019
    Show notes

    Today’s episode of Marketing Trends features an interview with Ty Shay, Global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council.

    On this episode, Ty and Ian discuss how to create a campaign that will stick in people’s minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading towww.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Product Launches, AI, and the Future of Marketing with Jeff Titterton Jan 11, 2019
    Show notes

    Jeff Titterton (Twitter: @jefftitterton) is the CMO of Zendesk. Jeff has more than 20 years of experience in marketing for innovative technology companies. On this episode, Jeff talks about his background, the future of AI in marketing, and how product launches are frequently mismanaged.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading towww.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Beth Comstock: The Power of Change and How to Spur Creativity Jan 09, 2019
    Show notes

    Beth Comstock (Twitter: @bethcomstock | IG: @bethcomstock) is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity and the Power of Change. In this interview, Chad and Beth discuss how to stop tribalism in your business, developing better frameworks for creativity and the writing process behind Beth’s new book Imagine It Forward.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading towww.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Top Marketing Trends for 2019 with Brian Rothenberg (Part 2) Jan 03, 2019
    Show notes

    Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year.

    1:00 - Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for product marketing.

    3:20 - Creating cross-functional teams.

    7:00 - Why the Head of Growth position will flatline and decline.

    13:20 - The ways in which SaaS and B2B companies will start to act more like consumer businesses.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Top Marketing Trends for 2019 with Brian Rothenberg (Part 1) Dec 31, 2018
    Show notes

    Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year.

    In this episode, we discuss the top marketing trends for 2019.

    2:50 - How Brian became a marketer.

    6:05 - Why the top of the funnel will shrink in 2019 and what it means for marketers.

    8:45 - What to do about a shrinking funnel.

    13:50 - Brian explains paid-acquisition arbitrage.

    20:00 - How the podcasting industry will change in 2019.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Storytelling, Marketing, Dogs, and Donkeys with Meredith Ayan Dec 26, 2018
    Show notes

    How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that.

    SPCA International is a non-profit that reunites military service-members with animals they have befriended while on active duty. Meredith explained best practices for storytelling in email, how to segment storytelling for different audiences, and how SPCA reunited a marine with a donkey he met in Afghanistan.

    This episode was recorded live at the Salesforce World Tour in New York.

    • 2:20 - How Meredith got started with SPCA.
    • 6:09 - The story of a marine with reconnected with a donkey he met in Afghanistan.
    • 7:40 - How SPCA picks which stories to tell.
    • 11:40 - The strategies SPCA uses to segment their storytelling based on audience.
    • 18:30 - Using images to tell stories.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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