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    Business

    Marketing Trends

    What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you’re leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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    Latest Episodes:
    How to Market a Marketplace with Paul Ghio Feb 28, 2019
    Show notes

    How do you market a marketplace, a platform where you have both buyers and sellers? To find out, we spoke with Paul Ghio. Paul is the Vice President of Product at Creative Market, an online design marketplace. He formerly served as the VP of Marketing & Growth.

    In addition to marketplace marketing, Paul discussed how design, analytics, and how he went from marketing to product management. Enjoy.

    For full notes and show notes click here.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Sales and Marketing Convergence with Justin Shriber Feb 25, 2019
    Show notes

    This episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice President of Marketing for LinkedIn Sales and Marketing Solutions.

    On this episode, Justin discusses how sales and marketing are starting to converge, and what that means for marketers. He also talks about how to build trust and create engaging content for your audience.

    For full notes and show notes click here.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Predicting the Future (and Creating It) with Peter Schwartz Feb 20, 2019
    Show notes

    Today’s episode features an interview with Peter Schwartz. Peter is a futurist, and the Senior Vice President for planning at Salesforce. Peter is also the founder of the global business network, and the author multiple books, including The Art of the Long View.

    On this episode, Peter discusses how technologies of the future like AI and augmented reality will affect marketers in the future. He also talks about storytelling and what it was like creating the world of the future with Stephen Spielberg for the movie Minority Report.

    For full notes and show notes click here.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How to Optimize ABM with Peter Isaacson Feb 18, 2019
    Show notes

    Peter Isaacson is the CMO of Demandbase and one of the originators of the ABM product category. He joined us to explain how to optimize ABM. He also gave tips for better storytelling and category creation.

    Topics discussed: Marketing Leadership, Account Based Marketing, Category Creation, Storytelling, CMO Leadership, Artificial Intelligence.

    For full notes and show notes click here.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    From Cost Center to Revenue Generator with Nicole Kingsley Brunner Feb 14, 2019
    Show notes

    How can you turn your marketing department from a cost center to a revenue generator?

    We brought in Nicole Kingsley Brunner, CMO of Manning and Napier, to help us find out. Nicole has transformed her firm’s marketing, and helped them grow from around $6 billion dollars of assets under management when she started to more than $20 billion under management today.

    Click here for full notes and show notes.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Brand Always Matters with Corinne Sklar (Part 2) Feb 11, 2019
    Show notes

    Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion.

    In part 2 of our interview with Corinne, she explains why “if you build it they will come” is absolutely wrong, how to get buy-in on long-term marketing projects, and why she thinks that every marketer could benefit from doing a stint in services marketing.

    Click here for full notes and show notes.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Power of a Design Mindset with Corinne Sklar (Part 1) Feb 11, 2019
    Show notes

    Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion.

    In part 1 of our interview with Corinne, she talks about how a relentless focus on design helped spur that growth. She also talks about how CMOs can increase their tenure and have a greater impact within their organizations, and how to create a culture that encourages innovation and experimentation.

    Click here for full notes and show notes.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How to Build Pipeline with Rob Norman (Part 2) Feb 06, 2019
    Show notes

    This episode of Marketing Trends is part 2 of our interview with Rob Norman, Director of US Field Marketing at Box. In this episode, Rob talks all about pipeline: How to generate demand, how to measure pipeline, how to work with sales to attribute credit, and more.

    If you would like to listen to part 1 where Rob talks all about international marketing and the differences in marketing in France, the UK, and Silicon Valley, click here or go to the previous episode in your feed.

    For full show notes and more, go to marketingtrends.com.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    International Marketing 101 with Rob Norman (Part 1) Feb 04, 2019
    Show notes

    Many international organizations struggle to maintain a cohesive message while also adapting to local differences in foreign markets. To better understand how to achieve this balance, we brought in Rob Norman.

    Rob is the director of US Field Marketing at Box. He was born, raised, and educated in the UK, and spent the first five years of his career working in technology consulting in France. He subsequently spent a number of years as a technology marketer, first in France, and subsequently in London, before hopping the pond to Silicon Valley.

    On this episode, Rob also discusses the secret to great demand gen, and his best tip for aligning sales and marketing.

    For full show notes and more, go to marketingtrends.com.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Content Marketing, Attribution, and Sales-Marketing Alignment with TJ Waldorf Jan 31, 2019
    Show notes

    How do marketers get sales organizations to buy in and support their efforts? On this episode of Marketing Trends, we brought in TJ Waldorf to help answer that question. TJ is the Head of Global Marketing at INAP, and spent more than a decade in B2B sales before moving over to marketing.

    As TJ sat down with Ian and Lauren, he also discussed how to approach attribution, and what he wishes he had known about marketing earlier in his career.

    Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

    To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

    ----

    Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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