Marketing Trends

Latest Episodes:

How Deloitte Uses Data-Driven Creativity in Marketing Jul 24, 2024

Show notes

On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.

Key Takeaways:

Balancing brand and demand is crucial in B2B marketing.
Making choices based on data is important in a world with limited resources. Data insights are critical in guiding marketing conversations and enhancing creativity in campaigns.
Collaboration and a culture of innovation are key to success in marketing.
CMOs should actively leverage AI tools and be involved in shaping AI strategies.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leadership and Innovation at Grammarly Jul 10, 2024

Show notes

On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.

Key Takeaways:

How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.
Why the company's platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.
How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance.
The importance of creating a culture of transparency and open communication within the company.
Why communication is a strategic imperative in business, often overlooked and undervalued.
The importance of taking personal accountability and showing grace to others in high-stakes environments.

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brightspot.com/marketingtrends

today to learn more.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Strategic Thinking and Execution Jun 26, 2024

Show notes

On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan.

Tune in to learn:

The golf consumer landscape has evolved, with diverse audiences playing the game for different reasons, creating new marketing challenges and opportunities.
Building a high-functioning marketing organization with limited resources requires strategic thinking and the ability to prioritize and execute effectively.
Trust and credibility are crucial in implementing a multi-year transformation plan and gaining support for major investments in marketing technology.
Surrounding oneself with strong executional team members is essential for translating strategic ideas into tangible results.
The need for both data and analytics and creativity in marketing, and the importance of balancing short-term sales with long-term brand building.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Winning Gameplan for Sports Marketing Success Jun 12, 2024

Show notes

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city’s communities, and her employees.

Tune in to learn:

The skills and attitudes aspiring marketers need for success (9:49)
About building a larger community for the Atlanta Hawks (21:05)
How the Hawks are honoring MLK’s legacy (29:47)
Why personalizing the customer experience is vital (36:51)

Mentions:

Steve Koonin, CEO of Atlanta Hawks
“From Ball Girl to CMO” – Melissa Proctor’s book
Deloitte’s “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke Auxier
Trae Young, Atlanta Hawks Guard
Project Future Fan Study
“Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken Belson
Kim Rometo, CIO of Atlanta Hawks
“Creativity Meets Strategy: The Atlanta Hawks’ CMO Reveals Her Executive Superpowers” by Alysse Soll – Melissa’s interview with WIST

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Future of Marketing: Storytelling and Unique Brand Voice May 29, 2024

Show notes

On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.

Key Takeaways:

AI can be influential for efficiency and effectiveness, but custom and unique content is still important.
Why listening and diplomacy are important skills for marketing leaders to ensure that everyone feels heard and valued.
The need for agility and adaptability in the fast-paced and competitive marketing industry.
How marketing plays a key role in shaping brand perception and driving business growth.
Innovative marketing campaigns and their impact on brand awareness and employee engagement.
Storytelling and maintaining a unique brand voice will be essential in the future of marketing.

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Challenge of A Historic Brand With a Modern Vision May 08, 2024

Show notes

On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:

Marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives.
Brands need to create 360-degree engagement with consumers, leveraging various touch points such as products, experiences, content, and partnerships.
Crayola has evolved and expanded its brand by focusing on its mission to help parents and educators raise creatively alive kids.
Making changes within a legacy brand can be challenging, but articulating a clear mission and purpose can help guide the process. Clarity in brand mission and language is essential to eliminate debates and focus on delivering a powerful and consistent brand experience.
Partnerships can be enabling rather than dilutive if they align with the brand's values and bring new capabilities and revenue streams.
AI is a valuable tool in marketing, but it should be used as a point of input rather than the final output, with human oversight and touch.
Crayola's recent campaign for creativity aims to elevate the importance of creativity in children's lives and help parents nurture it.
Emerging marketing leaders should strive to be good business leaders, understanding the business context in which marketing operates.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Marketing Trends May 01, 2024

Show notes

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Strategies for Winning Over New Generations in Real Estate Apr 24, 2024

Show notes

On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.

Episode Highlights:

The luxury real estate market is experiencing a shift in consumer demographics, with millennials entering prime income earning years and an intergenerational transfer of wealth taking place.
Creating an emotional connection with different generations of clients, even within the same transaction, is crucial for brands in the luxury real estate market.
Brands need to show up on different platforms in an authentic way for the younger generation while maintaining brand equity.
Constant course correction and listening to feedback from frontline advisors are essential for success in marketing.
Empathy, emotional intelligence, and curiosity are valuable traits for leaders in the luxury real estate industry.
Breaking overwhelming tasks into smaller pieces and making incremental improvements can lead to significant progress.
Looking outside the industry for inspiration and partnering with first-party publishers are important strategies in media purchasing and planning.
Investing in a brand's own database of customers and providing a great experience to existing clients can be a powerful channel for lead generation.
Sotheby's International Realty is embracing AI and large language models to enhance marketing and administrative tasks.

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond Jan 31, 2024

Show notes

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.

Tune in to learn:

The world of marketing today (2:40)
Connecting with consumers (6:10)
Where do brands lose sight of the customer experience (11:00)
Best and worst marketing campaigns recently (13:40)
Balancing the need for empathy and understanding with pushing for speed (18:10)
Defining your strategy (21:45)
Tips and tricks for marketers today (28:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unveiling the Fintech Marketing Landscape Jan 24, 2024

Show notes

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.

Tune in to learn: