Marketing Trends

Latest Episodes:

Your Marketing “Best Practices” Are Killing Creativity Mar 05, 2025

Show notes

What’s worse than pissing people off with a bold marketing campaign? Boring them.

So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?

If you want to truly stand out, you have to break the rules… or at least question them.

Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.

Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong’s scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn’t turn your brand into just another generic voice in the noise.

Key Moments:

00:00: Who is Udi Ledergor, Chief Evangelist at Gong?

01:37 Why Many “Best Practices” Are Outdated

03:27 The Courage to Be Different

06:14 Choosing the Right Company and Leadership

13:59 Creating Buzz with Content Marketing

26:54 Hiring for Potential Over Experience

31:46 The Value of Diverse Backgrounds in Marketing

35:56 Handling Failure: A Marketing Campaign Gone Wrong

45:32 Writing a Book: Insights and Sneak Peeks

51:32 The Role of AI in Marketing

58:53 Lightning Round: Quickfire Questions and Answers

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse Feb 19, 2025

Show notes

AI Won’t Save You. Strategy Will.

AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?

In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.

If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach.

Key Moments:

00:00 Who is Marketing Expert, Rebecca Messina?
01:53 The Most Common Misconceptions in Marketing
03:48 Adapting Marketing Strategies to Different Environments
05:29 The Importance of Language in Marketing
16:08 Cross-Functional Collaboration
19:50 The Art of Risk-Taking
26:06 Your Operating Model is Costing You Talent
26:59 Global vs. Local Marketing Strategies
28:32 Innovating Your Operating Model
29:28 Hiring High-Performing Teams
33:12 Navigating AI in Marketing
39:16 Aligning Your Mission & Your Strategy
42:28 Lightning Round & Rebecca’s Top Resources
47:28 Why Flexibility is Wealth

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do More With Less! B2B Marketers Can Stop Falling Behind! Feb 05, 2025

Show notes

Neglected customers. Disconnected executives. And a limited budget.

What if the remedy to all of the issues plaguing our marketing strategy was… simple?

What if the key to staying relevant allowed marketers to do more with less?
Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.

Key Moments:

00:00: Meet Iterable’s CMO, Adriana Gil Miner
01:25 Adriana's Career Journey
07:41 The Future of Marketing: AI and Community Building
14:10 Collaborating with Cross-Functional Leaders
25:12 Navigating a Noisy Digital World
26:26 Activating Community-Led Marketing
27:20 Cultivating an Engaged Customer Community
29:01 The Power of User Conferences
29:43 Memorable Tableau Conference Experiences
31:36 Handling Tragedy with Community Support
35:37 Invite Your Customers to the Conversation
39:07 The Future of SMS in B2B Marketing

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet the AI ‘Superhuman’ That Will Outsell Your Top Rep Jan 22, 2025

Show notes

On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.

Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.

She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives.

Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style.

Key Moments:

00:00 Who Is 2x AI CEO Amanda Kahlow?

03:24 The Origin of 6sense

07:01 Innovative Marketing Strategies

09:06 Building 1mind & The Mission Behind AI Superhumans

20:30 Generative AI in Sales: Balancing Creativity and Accuracy

21:46 AI Evolution: From Deflection to Engagement

22:24 Personalizing Sales with AI: Mirroring and Customization

23:19 Scrappy Marketing Techniques for 2025

24:05 Eating Your Own Dog Food: Using Your Product Internally

26:12 Building Relationships and Leveraging Experience

29:01 Future-Proofing Marketing Skills with AI

31:06 Defining Your Personal Mission Statement

34:18 The Journey to Motherhood: IVF & Adoption

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Passing the Torch: A New Era for Marketing Trends with Stephanie Postles Jan 08, 2025

Show notes

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org.

Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership.

Tune in to reflect on Jeremy’s four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.

Key Moments:

00:00 Welcome to Marketing Trends
01:11 Introducing Stephanie Postles
02:45 Passing the Mic: Reflections and Excitement
04:45 The Origin of Marketing Trends
10:05 Looking Ahead: AI and Cross-Functional Collaboration
15:50 Future of Marketing: Authenticity Over Influencers
18:20 Exciting Guests and Future Plans
19:36 Farewell and New Beginnings

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Demand Gen to AI: Navigating the New Marketing Landscape Dec 11, 2024

Show notes

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

Tune in to learn:

(4:07) Demand Generation Insights
(5:05) Importance of Pipeline Funnels
(8:17) State of B2B Demand Generation
(9:43) The Role of Segmentation
(11:07) Accountability in Marketing
(14:20) Industries Served by Redwood Software
(15:51) Automation Maturity Assessment
(18:14) Impactful Automation Projects
(20:22) Cloud Transformation Initiatives
(21:31) Financial Close Process Improvements
(22:06) Democratization of Automation
(24:37) AI Integration in Automation
(26:20)Future of Automation and AI
(29:07) Team Dynamics and Leadership
(33:36) Building High-Performing Teams
(38:28) Sales and Marketing Alignment
(40:51) Accountability Between CMO and CRO
(42:38) Final Thoughts and Advice
(43:37) Lightning Round

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Navigating the AI Landscape: Insights from Google Cloud's CMO Dec 04, 2024

Show notes

Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.

Tune in to learn:

How AI is revolutionizing marketing strategies and workflows.
Why developers are key tastemakers for AI technology.
How AI is becoming integral to daily marketing operations.
Why connecting users with technology is a key marketing strategy.
The ways AI agents are transforming how businesses operate and engage with customers.
Why productivity has significantly increased due to AI tools.
Why upskilling teams in AI literacy is crucial for organizational success.

Mentions:

Notebook LLM

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations Nov 13, 2024

Show notes

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

Tune in to learn

How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.
Why data management and compliance are critical for businesses preparing for funding
How a fractional CMO can help bridge the gap between investors and marketing teams
Why defining a clear scope of work is crucial for successful fractional engagements
How AI can streamline operations and enhance marketing strategies

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI and the Future of Marketing: How to Embrace Change Without Losing Control Nov 06, 2024

Show notes

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.

Tune in to learn:

Why feedback is essential for growth, even if it feels uncomfortable.
How AI is transforming marketing, but why caution is needed to avoid over-reliance.
How personalization at scale is now achievable with AI tools.
Ways advisors can provide valuable perspective and support to C-suite leaders.
How the landscape of marketing is changing.
Why hyper growth is often driven by product quality rather than marketing alone.
How AI's impact on consumer behavior is reshaping traditional marketing models.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Power of Authentic Leadership Oct 30, 2024

Show notes

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive.

Tune in to hear about: