Marketing Trends

Latest Episodes:

Enabling Digital Transformation for B2C Brands Feb 01, 2023

Show notes

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.

Tune in to learn:

(02:18) The origins of Smart Panda Labs
(09:33) Shamir’s perspective on actionable data
(13:05) The biggest disconnects between marketing and IT
(20:26) Key advice for CMOs

Mentions:

09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/

15:54 Google Analytics

15:55 Adobe Analytics

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bringing Digital Transformation to a Time-Honored Brand Jan 27, 2023

Show notes

Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.

Tune in to learn:

(10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox
(16:00) How advisors need to engage with marketing
(18:57) How Lauren views artificial intelligence for driving growth
(22:01) MassMutual’s unique “Awkward Silence” campaign

Mentions:

1:45 Northwestern Mutual - https://www.northwesternmutual.com

1:46 H&R Block - https://www.hrblock.com/home/

1:47 HP https://en.wikipedia.org/wiki/HP_Inc.

1:51 New York Life - https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company

18:37 Chat GPT - https://en.wikipedia.org/wiki/ChatGPT

20:52 REGBI (Regulation best Interest) - https://www.finra.org/article/regulation-best-interest-%28reg-bi%29-overview

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making Direct Social Media Connections with Customers Jan 25, 2023

Show notes

For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.

Tune in to learn:

Perspectives on changing consumer behaviors (4:14)
Doing more with less through social media (12:10)
The importance of authenticity in social marketing (26:08)
What metrics marketing leaders should be monitoring (29:19)

Mentions:

5:26 Google / Google Plus

5:46 Vine

7:37 Wendy’s

13:51 Tweet it into existence

22:57 Google Glass

23:52 CES

24:19 Pokemon Go

35:04 Campbell Soup Company Episode

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leveraging Mission and Motivation for Business Growth Jan 20, 2023

Show notes

How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO.

Tune in to learn:

When Sarah found her love for SMBs (4:40)
About Sarah’s part in the BILL rebrand (16:01)
How to build relationships with other executive leaders (21:49)
What Sarah has to say to aspiring marketing leaders (29:21)

Mentions:

The Smiling Frog
Renè Lacerte, CEO of BILL
Chief | LinkedIn

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With Great Data Comes Great Responsibility at Teradata Jan 18, 2023

Show notes

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading.

Tune in to learn:

What sets Teradata apart from its competitors (03:55)
Teradata’s commitment to diversity, equity, and inclusion (10:28)
Teradata’s partnership with the New York Giants (28:05)
The importance of authenticity and embracing one’s heritage (30:57)

Mentions:

Steve McMillan, CEO, Teradata
“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349)
“Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire)
Jacqueline’s website
“The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329)
Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta Hawks

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission Matters Most Jan 13, 2023

Show notes

In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue.

Tune in to learn:

How Rachel approaches companies to build their brand (6:53)
What lessons were learned while Rachel worked at Tesla in the company’s infancy (15:35)
Why Rachel never had an ‘aha’ moment about sustainability (22:46)
About advice for upcoming business leaders (33:45)

Mentions:

Morgan Stanley, Alice Milligan Episode
Molson Coors, Marcelo Pascoa Episode
Cana Beverage Machine
Dave Friedberg, Founder and CEO of Production Board
The Climate Corporation
Mark Washington, Founder and CEO of Supergut
Supergut
Tiny Wins
Rachel Konrad’s LinkedIn Bio
Al Gore, “Earth in the Balance”
Elon Musk
Brookings Institute
“The Population Bomb” Book By Dr. Paul R. Ehrlich
Norman Borlaug

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Finding Opportunity in Unpredictability with Meta Jan 11, 2023

Show notes

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.

Tune in to learn:

Why Eric thinks marketing has never been more exciting (02:31)
About Meta Prosper (13:11)
Eric’s thoughts on marketing leadership and the employee experience (34:41)
Why economic constraints can be a good opportunity for marketers (38:45)

Mentions:

“'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)
Meta Prosper - Asian and Pacific Islander Community Hub
Meta Elevate - Black and Latinx & Hispanic Community Hub

This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Redefining Company Culture During Periods of Change Jan 06, 2023

Show notes

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market.

Tune in to learn:

Why being comfortable with being uncomfortable is part of being a marketer (5:35)
How Alice prepared for the IHS Market and S&P Global merger (12:55)
What S&P Global did to create a new culture with the merger (19:20)
About the Seek and Prosper campaign (27:05)

Mentions:

Sylvan Learning
IHS Markit
Douglas Peterson, President, CEO, S&P Global
CERAWeek
State of Marketing Report
Shannon Duffy Episode
Seek and Prosper Campaign

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Generating ‘Top-of-Mind’ Brand Awareness with Groupon Jan 04, 2023

Show notes

Brands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga, VP of Brand and Performance Marketing at Groupon. Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “top-of-mind” awareness for the deals and discount platform.

Tune in to learn:

Melanie’s role in Groupon’s brand transition (3:33)
The role of data in Groupon’s marketing (14:56)
Melanie’s philosophy on balancing growth with velocity (21:34)
The story behind Groupon’s big game campaign with Rob Gronkowski (31:00)

Mentions:

Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop (Marketing Trends podcast; Episode 359)
FCB Global
“Party Like A Player” Sweepstakes

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission’s End-of-Year Wrap-up: Key Business Insights for 2023 Dec 30, 2022

Show notes

On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and e-commerce.

Tune in to learn:

Why your employees are your greatest customers (8:41)
Why good business instincts can help overcome a lack of data (14:28)
Why intuition matters, even in data-driven industries (20:53)

Client ad read

Mission.org is a media studio producing content for world-class clients. Learn more at *LINK*.

Mentions:

David Ting, Zenni
David Heinemeier Hansson, 37signals
Stephanie Dobbs Brown, CMO, Intercontinental Exchange
Lil’ Wayne
Kevin Warren, UPS
Eric Toda, Meta

Client ad read

Mission.org is a media studio producing content for world-class clients. Learn more at *LINK*.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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