Marketing Trends

Latest Episodes:

The Video Revolution With Jennifer Griffin Smith, CMO, Brightcove Jul 01, 2022

Show notes

In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!

Tune in to learn:

The importance of storytelling in marketing (4:40)
How to start thinking and acting like a media company (6:15)
What mistakes are companies making regarding video? (13:50)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance Jun 29, 2022

Show notes

Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.

Tune in to learn:

Background on BECA (3:00)
Jerri explains the “BECA Playbook” (11:50)
BECA’s emphasis on excellence (25:30)
The importance of authentic representation in marketing (27:40)

Mentions:

“Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Keep It Simple With Jason Rose, CMO, Pure Storage Jun 24, 2022

Show notes

Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.

Tune in to learn:

How Jason’s product marketing experience helps him in his current role (9:30)
About the importance of simplification (18:55)
About improving customer experience (29:30)
What role AI is playing in marketing right now (39:55)

Mentions:

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Innovation Defeats Saturation With Navdeep Saini, Co-Founder and CEO of DistroScale, Inc. Jun 22, 2022

Show notes

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.

Tune in to learn:

When did Navdeep’s entrepreneurial aspirations begin? (3:30)
DistroScale’s services and Navdeep’s role as Co-Founder and CEO (7:07)
Ad-supported streaming and its future (12:00)
The Netflix dip and its impact on streaming services (24:47)

Mentions:

“Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)
“The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making the Human Connection With Grant Johnson, Chief Marketing Officer at Emburse Jun 17, 2022

Show notes

For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”

Tune in to learn:

How much should you rely on metrics? (6:50)
Grant’s journey into marketing (11:15)
Grant’s advice on how to scale (20:50)

Mentions:

“The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast.
Grant’s Company Bio on the Emburse Leadership Page

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pothole Observation With Daniel Barber, CEO & Co-Founder of DataGrail Jun 15, 2022

Show notes

Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.

Tune in to learn:

What marketing trends to watch (2:00)
The power in making small changes over time (17:30)
How many businesses are enacting worldwide privacy standards (22:15)

Mentions:

“The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Marketing Evolution During the Tech Revolution With Arun Cavale, Chief Marketing Officer, IBM Consulting, Asia Pacific Jun 10, 2022

Show notes

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.

Tune in to learn:

Trends and tech to bet on for the future (7:50)
How marketing has evolved toward ABM (12:50)
How to balance velocity with value (16:15)
Common marketing mistakes (20:30)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Simplicity, Authenticity, and Growth With Roy Ritthaler, Chief Product and Marketing Officer, Flexera Jun 08, 2022

Show notes

What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!

Tune in to learn:

What’s the goal of a CMO in their first 90 days? (6:45)
The importance of a getting back to the basics (16:50)
The agile approach to marketing (35:30)
Flexera’s culture of “candor” (46:50)

Mention:

“Following the Money With Jim Ryan, President and CEO of Flexera”

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi Jun 03, 2022

Show notes

Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire.

Tune in to learn:

How did Monica get interested in marketing? (12:00)
What does SOCI do? (14:00)
What trends in social media does Monica find most compelling? (29:56)
What does Monica look for when she hires? (36:25)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sharpen Your Content Strategy With Eric Williamson, Chief Marketing Officer of CallMiner Jun 01, 2022

Show notes

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.

Tune in to learn: