Marketing Trends

Latest Episodes:

Be a Driver of Change With Siddharth Taparia, Global Chief Marketing Officer, JLL Aug 05, 2022

Show notes

When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.

Tune in to learn:

How did Siddharth cultivate a culture of collaboration with his team? (10:40)
How Siddharth builds trust with the other executives (18:40)
Siddharth’s thoughts on the resurgence of office and retail (30:40)

Mentions:

“CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making Digital Memories With Lachlan Davidson, Head of Digital and Marketing, Memories Group Limited Aug 03, 2022

Show notes

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

Tune in to learn:

Memories Group Limited’s services (4:20)
Creating and growing a new marketing category (21:50)
The technology that exists that will enhance how Memories Group serves customers (36:20)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights Jul 29, 2022

Show notes

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

Tune in to learn:

How Eric entered the sports marketing field (6:00)
How to raise brand awareness in a city full of brands (17:50)
The future of sports marketing (32:50)
About Foley Entertainment Group’s offerings (48:00)

Mentions:

Henderson Silver Knights
Vegas Knight Hawks
City National Arena
Lifeguard Arena
Dollar Loan Center
Black Walnut Inn & Vineyard
Hotel Les Mars
Hotel Californian
Whitefish Mountain Resort
Rock Creek Cattle Company
“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
Le Castle Vania - John Wick Mode
“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
“Hard Knocks”
“Behind the B”
“The Last Dance”
“Man in the Arena: Tom Brady”
“Formula 1: Drive to Survive”
Roblox

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Creating Customers for Life With Narine Galstian, CMO, SADA Jul 27, 2022

Show notes

What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.

Tune in to learn:

About SADA and about Narine’s role as CMO there (03:30)
About SADA’s “customers-for-life” philosophy (17:40)
What inspires Narine’s leadership style (32:30)
How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)

Mentions:

“Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)
“3 Ways To Understand Growth Marketing” (Forbes article)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Events Will Never Be the Same With Brianna Haag, Director of Demand Generation, Hopin Jul 22, 2022

Show notes

As society becomes more virtualized, how can people make real, substantive connections in the business world? Brianna Haag, the Director of Demand Generation for the events platform Hopin, shares how technology is opening the door to new possibilities in the events landscape. Tune in to hear why she’s claiming that “events will never be the same” again.

Tune in to learn:

Why it is an exciting time for the events industry (4:20)
About Hopin’s platform and Brianna’s role at the company (12:25)
About the challenges of hybrid events (14:48)
Where there is room for growth in the events industry (21:05)

Mentions:

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cold, Hard Business Logic With Avi Kulkarni, Senior Vice President of Health Sciences, Cognizant Jul 20, 2022

Show notes

Can a long-established medical premise actually be a new trend? Avi Kulkarni, Senior Vice President of Health Sciences at the IT services and consulting company Cognizant, says the patient needs to be “the center of the universe,” and also describes how innovation and risk-taking are “cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment.

Tune in to learn:

What makes Cognizant such a healthcare innovator (11:30)
The role marketing plays in healthcare advancement and expansion (13:25)
The challenge of risk tolerance (23:10)
What healthcare will look like in five years (39:33)

Mentions:

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building a ‘Team Culture’ With Jeff Winter, CMO, Duck Creek Technologies Jul 15, 2022

Show notes

What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.

Tune in to learn:

How Jeff built a “team culture” at Duck Creek (8:00)
Jeff's approach to aligning marketing with sales (26:41)
Why Jeff is not a fan of spreadsheets (22:25)
About Jeff’s experience as a professional basketball player in Israel (25:30)

Mentions:

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up forThe Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing Without Boundaries With Saar Shwartz, Chief Marketing Officer, BMC Software Jul 13, 2022

Show notes

What do childhood, motorcycling, and marketing have in common? Saar Shwartz, the CMO at the IT solutions and consulting company BMC Software, says they all embody the idea of limitless possibility. Tune in to hear the longtime marketing leader share how growing up in Israel, becoming an officer in the army, and developing a passion for motorcycles have all helped him on his path to becoming the CMO of a multinational, multibillion-dollar company.

Tune in to learn:

The importance of curiosity in marketing (13:40)
Why does Saar prioritize “impact” over “authority?” (18:20)
The future of marketing and humanizing the BMC brand (43:50)
Saar’s advice for startup founders (50:20)

Mentions:

“May was the worst month for startup layoffs since the start of the pandemic” (Quartz article, written by Nicolás Rivero)
“What Hugging Face and Microsoft’s collaboration means for applied AI” (The Next Web article, written by Ben Dickson)
"The Social Dilemma"

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reputation, Relationship, and Revenue With Teresa Barreira, CMO, Publicis Sapient Jul 08, 2022

Show notes

Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.

Tune in to learn:

Teresa’s transition to being a marketing leader at IBM (6:30)
How culture fuels innovation (12:40)
Why Teresa thinks now is the best time to be in marketing (34:30)

Mentions:

Teresa Barreira’s Website

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Democratization of Commercial Real Estate With Dustin Cohn, Chief Marketing Officer of Cadre Jul 06, 2022

Show notes

Should commercial real estate investment be more attainable? Dustin Cohn, the Chief Marketing Officer of Cadre, makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity.

Tune in to learn:

What is it like to join a blossoming company after being part of a larger one? (12:25)
The importance of earning early wins while building a foundation (15:00)
About the “democratization of commercial real estate” (19:00)
How to raise awareness and build brands (27:30)

Mentions: