Marketing Trends

Latest Episodes:

Help Your Clients Get the Future They Want with Francois-Xavier Reodo, CMO, Capgemini Invent, North America Apr 22, 2022

Show notes

How can you bring together an organization that’s acquired different brands? For Francois-Xavier Reodo, who goes by FX and is the CMO of Capgemini Invent for North America, it all boils down to telling the proper story. FX shares his interesting globetrotting journey as well as how his career has developed at Capgemini. Tune in to hear the fascinating marketing insights he has learned along the way.

Tune in to learn:

What was FX’s journey like to his current role at Capgemini Invent? (6:00)
Where does FX’s willingness to take risks come from? (9:00)
How does FX create a good culture? (14:00)
How is FX’s team working to meet rising customer expectations? (20:20)
Where does the focus on having good ethics at Capgemini come from? (26:15)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How Elemental TV is Pioneering the Next Generation of CTV Ad Innovation with Omer Latif, CEO at ElementalTV Apr 20, 2022

Show notes

Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, from Elemental TV, a leading CTV advertising technology company that is the first to power the next generation of ad break experiences through its proprietary ELM technology and vertical ad formatting.

Tune in to learn:

What Key Skills Do Marketers Need? (5:26)
How to Develop Talent (8:00)
The Creation of Elemental TV (11:00)
Advertising on Streaming TV (21:20)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Paranoia is a Gift: Staying Vigilant in a Crowded Market with Madison Logic CEO Tom O’Regan Apr 15, 2022

Show notes

We’re living in a world of ever-moving targets: the metrics of success are always shifting, as are the goalposts of success. Tom O’Regan, the CEO of Madison Logic – a company that provides advanced account prioritization using proprietary data signals, multi-channel activation, comprehensive measurement, and integrations with major CRM/MAP solutions – talks about how his team finds unified metrics, why micro-dosing failure can be a good thing, and how staying paranoid helps him stay at the top of his game.

Tune in to learn:

How Tim Responds to the Lightning Round (00:00)
How the pandemic changed (and didn’t change) marketing trends (08:32)
How Madison Logic keeps a laser-focused strategy (21:27)
How micro-dosing failure can be a great habit (23:19)
Why you should embrace growing pains (25:59)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas Apr 13, 2022

Show notes

We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view. Today, the CMO of National Instruments, Ana Villegas joins us to talk about how she was able to come to a new country and climb the ranks of amazing brands like Dell and National Instruments by using her superpower: belief in herself.
Tune in to learn:

How Ana responds to the Lighting Round (00:00)
Why you should believe you’re already an expert (22:19)
How to pivot when faced with the unexpected (25:41)
What a rebrand looks like for an established company (29:41)
Why shifting to a consumer-based perspective is best (36:55)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How Future Cities Are Being Created with Don McGuire, CMO, Qualcomm Apr 08, 2022

Show notes

As marketers it’s hard to know what’s going on right now, much less what’s going to happen in the next 5-10 years. Luckily, we have a great guest on to help us get a glimpse at what’s to come: Don Mcquire, the CMO at Qualcomm. If you don’t know this company, they are behind everything tech happening in the world. They are looking at what’s coming with 5g, and even what 6g is going to look like. Their tech is in helicopters on Mars, and they are developing future cities that will make the customer experience flawless.

Tune in to learn:

How Qualcomm is Meeting Customer Demand (00:00)
The Ways 5G is changing the world (11:23)
What Smart Cities Will Look Like (19:34)
Marketing in the Metaverse (43:30)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How a Former Ogilvy Exec is Helping Build A $500 Million Brand Around Cauliflower Pizza Crust with Stuart Smith, CMO at Caulipower Apr 06, 2022

Show notes

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.

Tune in to learn:

How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)
Where Stuart Worked Before Caulipower (8:54)
How Their Team Stays Connected in this Virtual World (14:57)
Stuart’s Take on Current Events (24:23)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How Red Bull and GoPro Became Legendary Brands with Paul Crandell Board of Directors, KindHumans Apr 01, 2022

Show notes

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth.

Tune in to learn:

About Paul’s First Jobs (00:00)
How Red Bull Thinks About Campaigns (07:39)
His Transition to GoPro (12:43)
How Much Work Went into Redbull (18:26)
Paul’s Favorite Fail Story (23:39)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Play the Business to Business ABM Game and Win with David Malmborg VP, Nivati Mar 30, 2022

Show notes

Communication between departments isn’t always easy. We often find ourselves buried in our own work, and so focused on our deadlines we forget to check in with others. If you really want to stand out, have a real conversation with everyone. Sales teams, customers, everyone who has a part in the success of the company and see what feedback they have.

For today’s episode, we are joined by David Malmborg - the Vice President of Nivati. Their company has gone through an amazing pivot. They started working for businesses bringing in massage therapists to physically help people in companies. When the pandemic hit, their services essentially became taboo. With smart thinking, and a lot of tips you will learn about in this episode, they were able to pivot to mental health and virtual services. Now they’re not only surviving, but they are thriving in this B2B ecosystem.

Tune in to learn:

How David Responds to the Lightning Round (00:00)
Nivati’s HUGE Pivot Because of the Pandemic (07:23)
How They get Their Sales and Marketing Teams to Align (15:54)
David’s Thoughts on Current Events (22:16)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. Mar 25, 2022

Show notes

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better.

Tune in to learn:

How the culture of Chick-fil-A was a “paradigm buster” (6:14)
How a ‘brand experience over profit’ mindset is a game-changer (12:45)
Why Chick-fil-A employees aren’t going anywhere (15:00)
Why simplicity is key (18:50)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How the Collaboration Between Developers and Non Developers Can Change Everything for Businesses with Grant Duncan of Voximplant Mar 23, 2022

Show notes

In a world of saturated online channels, marketing professionals have their work cut out for them. Grand Duncan of Voximpant – a versatile cloud platform that enables businesses to bring their interactions to the next level – is here to talk about how IVR is helpful for growing and scaling a business, why you should prioritize communication over infrastructure, and why international expansion is not as impossible as it sometimes sounds.
Tune in to learn: