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Latest Episodes:

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry Sep 11, 2024

Show notes

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketing with a focus on Adidas and Nike, and when businesses will start booming again.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) You're not Elon Musk – Be careful what you say, it will affect your marketing
(05:47) Adidas performance marketing didn’t work
(11:54) When will businesses start booming again? What we are seeing in the ad industry
(18:18) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website Sep 10, 2024

Show notes

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conferences, and the benefits of starting a business at a young age.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How Meta AI got 400M monthly active users/40M daily active users
(02:50) The $1 trillion dollar business with a crappy website
(16:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay Sep 09, 2024

Show notes

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income to invest in real estate for tax benefit, the challenges of valuing businesses, and the risks of raising too much money.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Should you invest in real estate?
(05:39) $50M offer > $1B offer?
(09:16) From $1B to $600K - Cameo's downfall?
(13:41) Your business is only worth what someone is willing to pay
(16:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner Sep 07, 2024

Show notes

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book recommendations, the importance of staying involved in your business, using debt financing in agencies, the impact of cold DMs on LinkedIn reach, and strategies for increasing reach on LinkedIn.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call
(02:15) The Importance of Staying Involved in Your Business
(03:11) The Concept of the Working Businessman
(04:08) Lessons from Jay Paul Getty's Book
(06:24) Using Debt Financing in Agencies
(10:28) The Impact of Cold DMs on LinkedIn Reach
(13:18) Strategies for Increasing Reach on LinkedIn
(16:52) Resources and Support for Agency Owners

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM Sep 06, 2024

Show notes

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and reach, how insufferable the nature of LinkedIn posts are, and the growth of Reddit's ad business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Is YouTube the best for the next decade?
(02:23) The insufferableness of LinkedIn
(05:41) Is Reddit the next big opportunity for paid media?
(08:56) If your marketing is a perfect 10, you did something wrong
(10:33) Perplexity plans to start running ads in Q4 at a $50 CPM
(12:45) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years Sep 05, 2024

Show notes

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the annoyance of political marketing, and the ethical considerations of marketing political campaigns.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Marketing spend will go up, the market is estimating 4 rate cuts this year
(07:07) His CEO slept with his wife; here's what he learned about B2B SaaS,
(09:30) There's a boatload of money in political marketing... even outside of presidential election years
(12:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more Sep 04, 2024

Show notes

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day work week, the rise of women's sports and its marketing opportunities, and the success of the WNBA.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How the Lex Fridman Podcast increased this guy's revenue By 93%
(01:14) AI will saturate educational content. Here's what to do
(04:20) Does SEMrush's employee advocacy program drive business?
(06:50) 50 German companies are piloting the 4-day work week
(10:54) Why the rise of women's sports has unlocked unexpected marketing opportunities
(13:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms Sep 03, 2024

Show notes

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The ROI of creators is… 0?
(07:11) Brand trust: Why human attention beats algorithms
(16:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal Sep 02, 2024

Show notes

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Can you hire a CEO and leave them alone?
(06:10) The best CMOs work at ugly companies
(11:17) Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
(13:07) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Role of Referrals and Networking in Agencies Aug 31, 2024

Show notes

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES: