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Latest Episodes:

Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles Aug 29, 2024

Show notes

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Why you can't trust agencies
(03:24) Power of words
(06:43) Why depth and non-obvious content crush everything else
(11:39) Cable TV business crumbles
(14:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss Aug 28, 2024

Show notes

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The billion-dollar one-person SEO agency: Fiction or the future?
(02:47) CNET is sold for a $400M loss
(16:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead? Aug 27, 2024

Show notes

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) MrBeast goes corporate
(11:25) How Costco sells $9000 exercise equipment for $100
(14:20) Is using the word "AI" in your marketing dead?
(17:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month Aug 26, 2024

Show notes

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) How long will people wait for websites to load in 2024? Survey says…
(04:14) Why Premature marketing diversification is a killer
(05:21) Did WFH destroy a generation of workers?
(11:50) The astrology app that gets 50m TikTok views per month
(15:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC Aug 24, 2024

Show notes

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(00:30) Question on How Marketing Agencies Structure Finances
(01:26) Different Approaches to Paying Yourself
(02:25) Choosing Between C Corp and Pass-Through LLC
(04:17) Advice on Getting Started and Setting Up
(07:25) Strategies for Maximizing Profit and Deductions
(11:52) Borrowing Power and Mortgages for Business Owners
(16:43) Finding New Clients Online

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI Aug 23, 2024

Show notes

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Our Favorite Marketing Tool For Q3 2024
(07:08) Old marketing that still drives major ROI
(16:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Lessons Learned from Analyzing 3000 Landing Pages Pt. 2 Aug 22, 2024

Show notes

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction
(00:29) The Role of Color Psychology in Conversions
(02:26) Key Elements for High-Converting Landing Pages
(06:27) Using Video to Enhance Landing Page Conversions
(09:27) The Value of Detailed Benefit Lists
(11:10) Harnessing the Power of Social Proof
(14:51) Best Practices for CTAs and Page Design
(18:38) Conclusion: High-Quality Imagery and Clear Language

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Lessons Learned from Analyzing 3000 Landing Pages Pt. 1 Aug 21, 2024

Show notes

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Overview
(01:21) The Secret to Increasing Conversions
(03:16) Understanding Your Audience
(06:12) Mobile Optimization
(09:44) A/B Testing
(15:04) Form Field Reduction
(16:11) Compelling Headlines and Urgency
(17:03) Countdown Timers

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies Aug 20, 2024

Show notes

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners including LinkedIn ads for CTV, introducing new services without case studies, finding good paid SaaS agencies, and encouraging clients to approve case studies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Agency Owners Association
(00:30) Experimenting with LinkedIn Ads for CTV
(03:01) Introducing New Services without Case Studies
(06:22) Finding Good Paid SaaS Agencies
(09:28) Encouraging Clients to Approve Case Studies
(14:06) The Purpose Behind the Agency Owners Association

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth Aug 19, 2024

Show notes

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES: