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Latest Episodes:

YouTube Launches 'Hype' to Incentivize Small Creators Oct 04, 2024

Show notes

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) YouTube launches 'hype'
(01:17) What YouTube learned by analyzing over 8,000 top ads
(03:56) Are personal brands a waste of time?
(07:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Genius of Amazon Owning The Washington Post Oct 03, 2024

Show notes

In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos's acquisition of the Washington Post as a strategic move for Amazon, the future of in-flight connectivity with United Airlines' partnership with Starlink, and the challenges of brand marketing in marketing campaigns.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The genius of Amazon owning the Washington Post
(03:05) United Airlines passengers gets free Starlink
(06:39) The brand marketing life cycle
(11:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Marketing Trick That Gave Trump a HUGE Edge Over Kamala Oct 02, 2024

Show notes

In episode #2833, Eric Siu and Neil Patel discuss the role of TikTok and X in shaping public perception on Trump vs. Harris debate, the importance of transparency in food marketing, and innovative marketing strategies like Pizza Hut's resume delivery service.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) TikTok scores: Trump vs. Kamala
(03:43) Beverage marketing of the future
(06:26) Pizza Hut helps out job seekers with resumes on pizza boxes
(10:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial? Oct 01, 2024

Show notes

In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises questions about its health implications for children. They then transitioned into MrBeast's approach of only hiring A players, and insights on AI overviews and their impact on SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) MrBeast, Logan Paul, and KSI collab - business genius but…?
(03:42) How to succeed in Mrbeast production
(08:08) AI On Innovation: Analysis Of +546,000 AI Overviews
(10:36) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Money in Marketing AI is in the Ugly, Not the Sexy Sep 30, 2024

Show notes

In episode #2831, Eric Siu and Neil Patel discuss the often overlooked aspects of AI and marketing, emphasizing that the real money lies in the 'ugly' and 'boring' parts of the business. They highlight the importance of analyzing data, focusing on proven strategies, and the value of community and connections in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The money in marketing AI is in the ugly, not the sexy
(03:33) Google now lets you auto generate a podcast
(08:35) Reddit adds 700m in monthly organic visitors; How to make money from it
(10:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Agency Tools on the Bleeding Edge Sep 28, 2024

Show notes

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they explore new outreach tools, the importance of personal connections in client engagement, insights from the HubSpot Inbound Conference, and innovative technologies that can enhance agency operations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call
(00:29) Exploring New Tools for Agency Growth
(05:13) The Importance of Personal Connections in Outreach
(09:25) Insights from HubSpot's Inbound Conference
(12:12) Innovative Tools for Agency Owners
(14:50) Leveraging Technology for Internal Learning

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

The Marketing Playbook Behind the $200M Company, Dude Wipes Sep 27, 2024

Show notes

In episode #2830, Eric Siu and Neil Patel explore the marketing strategies behind Dude Wipes, the importance of community and networking for business growth, as well as the evolving landscape of app development and monetization.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) The marketing playbook behind $200M company Dude Wipes
(05:34) Nike documentary chronicling the lives of French athletes took 7 years to make
(07:02) Why you need to join a community to grow faster
(10:18) The end of 1 billion dollar ad-supported consumer startups
(13:33) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football Sep 26, 2024

Show notes

In episode #2829, Eric Siu and Neil Patel discuss the role of AI and its reception among different generations, the challenges businesses face with algorithm updates, the significance of effective financial management, and the need for strategic spending in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) AI in ads divide consumers
(04:17) Should you constantly be making tweaks after algorithm updates?
(16:06) Perplexity is running ads during Monday Night Football
(17:08) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Exploring OnlyFans P&L (Profit and Loss) Sep 25, 2024

Show notes

In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of 'founder mode' in business, sales strategies, the alignment of sales and marketing efforts, and the significance of data in understanding market dynamics.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Exploring OnlyFans P&L
(13:11) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t Sep 24, 2024

Show notes

In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insights from Danny Sullivan regarding SEO recovery strategies, and the need for modern brands to focus on building mental availability.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES: