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    Marketing

    Market Today

    Become a Market Mover!

    Follow us as we discuss business, investing, cryptocurrency, marketing, and give first hand knowledge of new start-ups. We read one book a week and discuss new tools for your toolbelt. Taking the key points and lessons from these books and applying them to create massive results. Sharing commentary and insight every Monday! Your hosts Ross Iannarelli and Mor Milo are committed to personal development, growth and business success.
    These two young business owners are using their experiences, insights and guest interviews to share successes, failures, and strategy weekly.

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    Latest Episodes:
    90: The Little Book of Common Sense Investing by John C. Bogle May 12, 2021
    Show notes

    “There are a few investment managers, of course, who are very good – though in the short run, it’s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle’s The Little Book of Common Sense Investing.” – Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter.


    89: The Art of Caring Leadership by Heather R. Younger May 03, 2021
    Show notes

    If your people know you care about them, they will move mountains. Employee engagement and loyalty expert Heather Younger outlines nine ways to manifest the radical power of caring support in the workplace.
    Heather Younger argues that if you are looking for increased productivity, customer satisfaction, or employee engagement, you need to care for your employees first. People will go the extra mile for leaders who show they are genuinely concerned not just with what employees can do but with who they are and can become. But while most leaders think of themselves as caring leaders, not all demonstrate that care in consistent ways. Your employees will judge you by your actions, not your intentions.


    88: Outliers by Malcolm Gladwell Apr 27, 2021
    Show notes

    In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
    His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
    Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.


    87: How I Made $2,000,000 in the Stock Market by Nicolas Darvas Apr 19, 2021
    Show notes

    Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and fifty pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours as a dancer, he read some 200 books on the market and the great speculators, spending as much as eight hours a day studying.Darvas invested his money into a couple of stocks that had been hitting their 52-week high. He was utterly surprised that the stocks continued to rise and subsequently sold them to make a large profit. His main source of stock selection was Barron's Magazine. At the age of 39, after accumulating his fortune, Darvas documented his techniques in the book, How I Made 2,000,000 in the Stock Market. The book describes his unique "Box System", which he used to buy and sell stocks. Darvas' book remains a classic stock market text to this day.


    86: Indistractable by Nir Eyal Apr 13, 2021
    Show notes

    You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

    What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?”


    85: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Apr 06, 2021
    Show notes

    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

    Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
    In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.


    84: Invest Like Warren Buffett by Matthew R. Kratter Mar 30, 2021
    Show notes

    Are you ready to start really growing your money?

    Would you like to finally learn how to pick stocks?

    Then you are ready to. . . Invest Like Warren Buffett.

    But is it really possible for anyone to learn to invest like Warren Buffett?

    Don't I need insider information and a network of rich friends?

    Surprisingly not.


    83: My Life in Advertising and Scientific Advertising by Claude Hopkins Mar 23, 2021
    Show notes

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.


    82: Bear Market Trading Strategies by Matthew R. Kratter Mar 15, 2021
    Show notes

    If you lost money in 2008-2009, make sure that you and your family are prepared this time.

    In this book, you will learn:
    How to spot a bear market on the horizon
    The best way to make money using put options
    How to trade a bear market using stock index futures
    An automated trading system (never before revealed) that profits from the high volatility of a bear market
    3 ways to know that a bear market is almost over
    How to load up on undervalued stocks at the end of a bear market
    And much, much more


    81: The Advantage by Patrick Lencioni Mar 08, 2021
    Show notes

    There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times bestselling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are, and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other bestselling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides.


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