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10: The 22 Immutable Laws of Marketing by Al Ries Oct 28, 2019

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52 weeks, 52 books, Making Every Week Count!

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

09: The Personal MBA by Josh Kaufman Oct 21, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss "The Personal MBA" by Josh Kaufman. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

08: Make Your Bed by Admiral William H. McRaven Oct 14, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss "Make Your Bed" by Admiral William H. McRaven. Admiral McRaven's original speech went viral with over 10 million views. Building on the core tenets laid out in his speech, McRaven now recounts tales from his own life and from those of people he encountered during his military service who dealt with hardship and made tough decisions with determination, compassion, honor, and courage. Told with great humility and optimism, this timeless book provides simple wisdom, practical advice, and words of encouragement that will inspire listeners to achieve more, even in life's darkest moments.

07: Unfu*k Yourself by Gary John Bishop Oct 07, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss "Unfu*k Yourself" by Gary John Bishop. A slap in the face when it comes to getting your life together. John gives a 1 on 1 talk to the reader and helps identity and then breakdown walls that hold us back from achieving our true greatness. We break down the 7 steps he outlines and provide in depth analysis on these steps. Its a must read and a must listen.

MAKING EVERY WEEK COUNT!

06: The Virgin Way by Richard Branson Sep 30, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss "The Virgin Way" by Richard Branson. A glimpse into the mind and philosophy of one of the greatest entrepreneurs in history. He moves to the beat of his own drum and gives incredible insight into leadership and the skills it takes to be a successful business owner and individual.

MAKING EVERY WEEK COUNT!

05: Think and Grow Rich by Napoleon Hill Sep 23, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss "Think and Grow Rich" by Napoleon Hill. By studying the minds and habits of some of the worlds most successful businessmen, he was able to break down the commonalities between them and give readers the blueprint to alter your outlook on life. This enhanced and balanced mindset is one that can set the readers up on a path of incredible success.

MAKING EVERY WEEK COUNT!

04: Extreme Ownership by Jocko Willink Sep 16, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss “Extreme Ownership” by Jocko Willink. An incredible glimpse into the life and mind of a Navy Seal and using those same tactics and skills in business applications.

MAKING EVERY WEEK COUNT!

03: The Lean Startup by Eric Ries Sep 09, 2019

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52 weeks, 52 books, Making Every Week Count!

This week we discuss “The Lean Startup” by Eric Ries. We recommend this book to anyone interested in starting a new business or looking to optimize and improve their current business by using modern day best practices design to use the Build, Measure, Learn feedback look to maximize growth week over week!

MAKING EVERY WEEK COUNT!

02: The Subtle Art of Not Giving a F*ck by Mark Manson Sep 02, 2019

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Follow us as we read 1 self-development and business book every week. Taking the key points and lessons from these books and applying them to our current business and we will be sharing the results every Monday.

“The Subtle Art of Not Giving a F*ck” by Mark Manson is brutish, overbearing and in your face. Thats why we would recommend this book to anyone interested in taking a look in the mirror. Join Mor and Ross as they discuss the key points and provide valuable commentary on their insights.

Set personal goals and creative actionable ways to achieve them.

MAKE EVERY WEEK COUNT!

01: Crushing It! by Gary Vaynerchuk Aug 26, 2019

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This week we discuss Crushing It! by Gary Vaynerchuk and break apart the different talking points in a fun and engaging format. Learn expert marketing skills and crucial information about starting your own business, as Ross and Mor invite you to follow them on the journey of personal and financial development.

Set personal goals and creative actionable ways to achieve them.

MAKE EVERY WEEK COUNT!

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