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    Marketing

    Market Today

    Become a Market Mover!

    Follow us as we discuss business, investing, cryptocurrency, marketing, and give first hand knowledge of new start-ups. We read one book a week and discuss new tools for your toolbelt. Taking the key points and lessons from these books and applying them to create massive results. Sharing commentary and insight every Monday! Your hosts Ross Iannarelli and Mor Milo are committed to personal development, growth and business success.
    These two young business owners are using their experiences, insights and guest interviews to share successes, failures, and strategy weekly.

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    Latest Episodes:
    110: DeFi and the Future of Finance by Campbell R. Harvey Sep 28, 2021
    Show notes

    During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system.

    In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran, and Joey Santoro introduce the new world of decen­tralized finance. The book argues that the current financial landscape is ripe for dis­ruption and we are seeing, in real time, the reinvention of finance.


    109: Into the Magic Shop by James Doty Sep 20, 2021
    Show notes

    The award-winning New York Times bestseller about the extraordinary things that can happen when we harness the power of both the brain and the heart
    Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires. Her final mandate was that he keep his heart open and teach these techniques to others. She gave him his first glimpse of the unique relationship between the brain and the heart.


    108: What Is Blockchain by Sir John Hargrave Sep 13, 2021
    Show notes

    Bitcoin. Cryptocurrencies. Digital dollars. They’re all built on the world-changing technology known as blockchain.

    This audiobook single explains blockchain in a format that’s friendly and fun. Written for busy technology leaders, entrepreneurs, and students, Sir John Hargrave and Evan Karnoupakis show you how leading-edge organizations are building blockchain into their businesses.

    You’ll explore the origins of blockchain, with plain-English descriptions of key terms and takeaways. You’ll learn about blockchain projects and businesses like Ethereum and Binance, and best practices for building your own blockchain success story.


    107: Game of Life and How to Play It by Florence Scovel Shinn Sep 07, 2021
    Show notes

    In this classic bestseller, Florence Scovel Shinn helped to define the personal success genre. Written in the new thought tradition, her message is simple yet transformative―we receive back what we put into the world through our actions, energy, and attitudes. Negativity and pessimism are returned in kind, but by switching the script in favor of positive attitudes and affirmations, we are able to manifest success and joy in everything we do.
    Life, Shinn tells us, is not a battle of us against the world, but rather a game of giving and receiving. What we give to the world we receive back―whether that be the dark weight of fear and inhibition or the freedom of joy and empowerment. This new edition of The Game of Life and How to Play It combines the text of Shinn’s original edition with a sleek design that will inspire a new generation of readers.


    106: The 1% Rule by Tommy Baker Aug 30, 2021
    Show notes

    In a highlight-reel, microwave world - we’re led to believe success is right around the corner. It’s not working.

    Not only is it not working with our ability to achieve our goals, we’ve never been more frustrated, stuck, and unfulfilled.

    But what if there was a way to shut out the noise, fall in love with the process, and take one step forward every single day - leading to an undeniable confidence as we paint our life’s masterpiece?

    Enter The 1% Rule - a daily system designed to help you close the gap without the crushing pressure that leads most people less inspired and more stuck.


    105: Do What Matters Most by Rob Shallenberger Aug 23, 2021
    Show notes

    Time management remains a huge challenge for most people. This book shares the three powerful habits that will help you minimize distractions, maximize accomplishments, and find time to do what matters most.
    In researching more than 1,260 managers and executives from more than 108 different organizations, Steve and Rob Shallenberger discovered that 68 percent of them feel like their number one challenge is time management, yet 80 percent don't have a clear process for how to prioritize their time.


    104: A Little Manual for Knowing by Esther Lightcap Meek Aug 16, 2021
    Show notes

    In refreshing challenge to the common presumption that knowing involves amassing information, this book offers an eight-step approach that begins with love and pledge and ends with communion and shalom. Everyday adventures of knowing turn on a moment of insight that transforms and connects knower and known. No matter the field-science or art, business or theology, counseling or athletics-this little manual offers a how-to for knowing ventures. It offers concrete guidance to individuals or teams, students or professionals, along with plenty of exercises to spark the process of discovery, design, artistry, or mission.


    103: Fanatical Prospecting by Jeb Blount Aug 09, 2021
    Show notes

    Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.
    The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

    Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.


    102: The Metaphysics of Morals by Immanuel Kant Aug 03, 2021
    Show notes

    The Metaphysics of Morals is Kant's major work in applied moral philosophy in which he deals with the basic principles of rights and of virtues. It comprises two parts: the "Doctrine of Right," which deals with the rights that people have or can acquire, and the "Doctrine of Virtue," which deals with the virtues they ought to acquire. Mary Gregor's translation, revised for publication in Cambridge Texts in the History of Philosophy, is the only complete translation of the whole text. It includes extensive annotation on Kant's difficult and sometimes unfamiliar vocabulary. A new introduction by Roger Sullivan sets the work in its historical and philosophical context.


    101: Zero to One by Peter Thiel Jul 26, 2021
    Show notes

    The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
    Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
    Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.


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