Make Money Online

Latest Episodes:

[96] Positioning: How Specialized Should You Be? Nov 06, 2017

Show notes

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

Know your target market, like Ecommerce
Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem

[95] 💰⚓ How To Use Price Anchoring As A Consultant Oct 30, 2017

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[94] How to follow up with clients after a project Oct 23, 2017

Show notes

Why follow-up
What outcomes are you looking for
What makes good follow-up
What resources do we recommend
How often should you follow up
What should you say in your follow-up
Who should you be following up with?
What's your next step

[93] Webinar Quickstart Guide Oct 16, 2017

Show notes

Why run a webinar
What outcomes should you look for
What tool(s) should you use
How do you prepare?
How do you prepare your content/presentation
What's the format to follow (20/30/10 -- 20 on presentation, 30 on questions, 10 on pitch)
What do you do with the webinar video after the webinar
Crowdcast
Zapier
Zoom
Webinar Jam