Make Money Online

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**Make Money Online**

A very small podcast about reckless, unfettered business domination.

Latest Episodes:

[106] "Writing Time is Sacred Time" Jan 15, 2018

Show notes

What do our writing practices look like?
How did we get started writing?
How should listeners work on building their 'writing muscle'?
Is it necessarily to write daily?
Should you just write? Write and publish?
Andrew Chen on Writing and Blogging
Robin Sloan on "Stock and Flow" as it applies to the writing /
publishing process
Nick's Newsletter
Kai's Newsletter

[105] How to Take a Sabbatical Jan 08, 2018

Show notes

[104] How to Say "No" to Clients Jan 01, 2018

Show notes

When should you say no to clients?
What's the best way to give a no?
How should you politely turn down small projects?
How do you avoid making compromises in scope?
How do you fire bad clients?

[103] How to Have a Good Phone Call Dec 25, 2017

Show notes

How do you have a good phone call with a prospect? How do you prepare enough?

How long should the call be?
Should you leave a buffer after the call?
Should you prepare an agenda?
How do you determine who is leading the call?
How do you end the call?

[102] Reading, Writing, Doing Dec 18, 2017

Show notes

What's a good balance between educational content consumption and doing the work?

Time management
Reading may just happen. Optionally: intentionally schedule time
around it Implementation: when you finish a book, how do you decide
what to read next?
-- Tape flag ("This is a thing I want to remember")
-- Highlighting
-- "This is an interesting thing to know about" and then apply later
Rereading to extract notes / directives

[101] Speaking at Local Meetups Dec 11, 2017

Show notes

Subject of meetup
People at the meetup
Go to one before speaking
If you don't have a good meetup, start one, but don't be the first to
speak
Good places to host a meetup
Good places to announce a meetup
Scaling/growing your meetup (as you grow, make sure there isn't an
in-group and an out-group)
Avoiding Groupthink in Meetups (Creative Mornings: Someone manages it
for a fixed term and then passes it off)

[100] Finally, a Legitimate Podcast Dec 04, 2017

Show notes

[99] The Actual Doing of the Thing Nov 27, 2017

Show notes

How do you transition from being an "overthinker" to a "doer"?

[98] Books We've Read Recently Nov 20, 2017

Show notes

https://smile.amazon.com/gp/product/1517901804
https://smile.amazon.com/Food-Lab-Cooking-Through-Science/dp/0393081087
https://smile.amazon.com/gp/product/0300215126
https://smile.amazon.com/gp/product/1591865484
https://en.wikipedia.org/wiki/The_Nature_of_Order
https://smile.amazon.com/Calm-Technology-Principles-Patterns-Non-Intrusive/dp/1491925884
Content Design by Sarah Richards
Million Dollar Consulting
Value Based Fees
Personal MBA
Interviewing Users
Calm Technology
Sourdough: A Novel
The 12 Week Year
The One Thing
Deep Work
Breakthrough Advertising ($125 + Shipping and Handling)
Square Foot Gardening
Tools of Titans

[97] Positioning: How Specialized Should You Be? Nov 13, 2017

Show notes

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

Know your target market, like Ecommerce
Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
Identify if there are 20-50 companies in your niche in your target market
Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for
help solving a problem

Iterate. Too many companies come out? Become a
little more specialized, based on your research. Too few? Become a
little less specialized ("SEO optimization for women's fashion and
beauty stores selling $1,000,000/yr and based in New York" →
potentially too specialized)

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